Web SEO Vala - SEO Guide

Tips for Article Writing and Viral Article Marketing

2012-01-31T02:01:00.001-08:00

Submitting articles to article publication sites is a which may attract more people to your site, offer you a higher page rankings and, ultimately, cause you to more money. However, engines like google and article publication sites are getting tougher on the articles you submit. In this post we present you with some tips concerning how to submit articles successfully.

Changes in the way engines like google and article publication sites work in today’s world mean that article marketers must be a bit more savvy about how they go about submitting their articles. There was a time when you could write an excellent article, submit it to hundreds, or else thousands, of directories and view your profits grow. Currently it is not quite as simple.

The most effective way to get your article published with a lot of directories quickly is to use an article submission service. It is possible to do it by hand but it is a laborious and tedious task, if you don’t submit to only a small number of directories.

There are numerous article submission services available on the web, both free and paid, or you can invest in software which will do the job in your case. These can succeed but there is a danger that article directories will reject your content if they suspect you’re using an automated submission method. In the worst case scenario you’re likely to be banned from submitting for the directory again.

So, if you are using an article submission service check that their methods will not cause you problems with the directories. Should you be submitting articles yourself, don’t submit too many articles to the one directory simultaneously.

Duplicate content

A level bigger problem for article marketers is that the major engines now penalize duplicate content. Before you could submit articles to 100 article publication sites and the likes of Google and Yahoo! would award you to have 100 backlinks to your website. You would be also awarded in the event the article was acquired and used by other websites. However, this has changed.

The search engines can now recognize duplicate content. So, even if your article appears on 1,000 different websites you continue to only be awarded for one backlink. You will of course gain traffic that accesses your web site directly with the link supplied with your article. However, this will make it much more hard to use article submissions as a search engine optimization tool.

The only way to get around this can be to submit a unique version of each article you write to each article directory. Again, if you only submit articles to your small number of directories you may tweak each article yourself so you have a number of different versions. However, should you be submitting to countless directories this really is out of the question.

It’s not really known just how much an article must be changed for being unique. Some argue simply switching paragraphs within an article is plenty, while others feel that the text from the paragraphs must be changed too.

There are numerous of possible methods to this problem. Many article creation and submission services happen to be quick to move to address this challenge. As well as submitting your posts to multiple article publication sites they will also create different versions of each one article for you or supply you with a tool for doing so yourself.

Alternatively, you could invest in some software that assists with the re-writing of articles. Sorts known as article spinners and will automatically replace words to words of your similar meaning. For example, the word ‘small’ may be changed with the word ‘little’ and so on. However, the software needs to be configured to do this manually. Others will just change the order of paragraphs in articles. This will also be very time intensive and may not do enough to make the different versions unique inside eyes from the search engines.

One last option would be to get outside help. There are lots of websites including elance.com and getafreelancer.com which you could post rewriting projects for professional writers. The quality of the job will vary but rates is often rather cheap.

It could be a good idea to try out these methods and discover how they do the job. You will have to invest some dough but it is going to be worth it if you learn a workable treatment for duplicate content.

Creating articles and submitting them to article directories is often as beneficial an advertising and marketing and SEO tool since it has lots of people. However, carrying it out successfully is a bit trickier than it was before.

Blogspot URL Changed from Com to IN for Blogger Blogs

2012-01-31T01:36:00.000-08:00

In India, Google blogger rolled out URL change this morning. I tried to access blog Website SEO this morning which showed webseovala.blogspot.in instead of webseovala.blogspot.com

Hope it was a universal change, Google may used Geographical location servers to do this. As when i went back and checked in a proxy site, it showed my original URL, though in India it was .in ending blog.

Check your blogger blog URL as well, if you also see the same thing happening, dont worry it was an India wise change.

Cheers
Kumar SEO

Value of Images & Link Building

2012-01-26T21:40:00.000-08:00

SEO is a subject even the most dilligent publishers or communicators sometimes shy away from. Even though experts in SEO and SEM seem to lurk at every corner of the web, it seems a bit funny that more web authorities do not take advantage of the simplest tips and tools. Today let’s examine a tactic often overlooked, the inherent SEO power of images.

The proper use of images for SEO purposes is a subject suited to its own chapter in a book on best practices actually. But, for the purposes of understanding some simple tactics for optimization, ones you probably never heard of, getting links is a good place to start.

A particularly effective, and Google friendly tactic here, is often used in working with enterprise class customers. Very often, larger companies get mentions via large and small media sites and blogs via their various logos and sometimes other images. As you can see, this dynamic creates a special opportunity to contact those outlets, and to get them to link back to the home company. Those logos and company images can be a huge SEO bonus, here’s how you can use this.

Simply Google your company name using google image search, BINGO! The resultant query result should show you a ton of sites using your logo image. Now, the question arises; “who actually links back to your site?” Using Pamil Visions Public Relations as a guide here, we came up with something like 942,000 image results (1.25 seconds), so you know.

Using a tool known as tineye.com, just paste in your company image logo URL. BAM, and you’ll probably get hundreds, potentially thousands of link opportunities, instantly. Next, you’ll have to set up a Google alert so that you can monitor the various uses of your logos and images in real time. Then, every time your company logo or name gets mentioned, you’ll see it – then all you have to do is ask for a link back. Presto! Anyone out there of a professional nature will either link back, or at worst remove your wares from their site.

The image above illustrates how this procedure begins via tineye, even for a very specialized image from one of Pamil Visions’ inner pages. Six results there lead to Yahoo, and other image use scenarios. Now use your imagination. Next, we show you other image tips to maximize your web footprint. Note, I have used a piece of the tineye.com logo, linked to them, and also asked the advanced image editor to make this link open in a separate tab (a free time on site tip).

Social Media Optimization Expert Services

2009-10-20T04:46:00.000-07:00

Social Media Optimization Expert Services

I am expert in Social Media Optimization Services, Why to believe me as Social Media Optimization Expert. You have to believe me as a Social Media Optimization Expert. Because you have reached me because of Social Media Optimization service done by myself.

People themselves tell that they are Social Media Optimization Expert but here am I am proving myself as Social Media Optimization Expert.

As a Social Media Optimization Expert, I will drive traffic to your website. Social Media Optimization results genuine traffic that will converted as business. Don’t get fooled with unknown Social Media Optimization Expert. If a person is really Social Media Optimization Expert then ask him to show the proofs.

As my clients are much satisfied with Social Media Optimization services. I can say proudly A Social Media Optimization Expert.

Segment your Traffic with the User Defined Report

2009-07-07T22:09:00.001-07:00

Have you ever been in the Visitors section of your favorite Google Analytics profile and wondered what the heck “User-Defined” was? Well today it's time to find out.

So, what is “User-Defined?"

The user defined variable allows you to "label" a visitor if they complete a certain action on your site, such as making a purchase or visiting a key page. These labels are useful because they last across multiple visits to your site.

These labels are often called Custom Segments (or Custom Segmentation). You can see the data from these Custom Segments in the User Defined report, which is the last report of the Visitors section in Google Analytics.

How do I add these “labels” to my website visitors?

Making use of the User-Defined report in Google Analytics requires a bit of extra coding help from your IT department or webmaster, but it’s often well worth the effort.

For example, let’s say that I want to add a label of “customers” to any visitor who reaches my shopping cart’s receipt page. In order to do this, I would add an additional line of code to the Google Analytics Tracking Code (GATC) on my receipt page. It would then look something like this:

Notice the line in bold that includes _setVar. When this is present on a page within the Google Analytics Tracking Code, an additional cookie (called the __utmv cookie) gets set on a visitor’s computer, with its sole purpose being to identify the visitor by the label (or value) that you used in the code. If you take a look at the code example above, you will see that I used the term “customers,“ the label that I want to appear in the User Defined report.

Now, on their next visit to the site, they will be identified as a part of the “customers” segment in the User Defined report, allowing you to perform analysis on all visitors who have purchased something from your online store. Neat, huh?

Can I use _setVar when someone clicks on a link instead of visiting a page?

Yes - you can also use the pageTracker._setVar function when someone clicks on an important link on your site, or makes a key selection on an important form that you want visitors to fill out. For example, if you wanted to add a custom label to any visitor who clicks on your “Live Help” applet, you can ask your IT department or webmaster to add an “onClick” event, and give them the following line of code:

onClick="pageTracker._setVar('Needs Help');"

What will this look like in the end?

For More information on Segment your Traffic with the User Defined Report

Google Wave Developer Blog: Share Your Work in the Wave Samples Gallery

2009-07-02T01:12:00.000-07:00

In the last three weeks, we've seen an amazing amount of activity in the Wave APIs community, with developers churning out new robots and gadgets by the dozens. Some developers have created waves listing their demos, other developers have posted in the forum, and others have created whole domains listing extensions. We wanted to make one central place for developers to share their work - and for people without Sandbox access to get a glimpse of their work - so we created the Wave Samples Gallery. The gallery is based off the code that powers the Youtube, GWT, and App Engine project galleries, but is customized for the Wave APIs.

If you're a Wave developer looking to show off your extension, you can sign in and fill out a form to submit your sample. After going through a moderation queue(we have to look out for evil robots!), your extension will appear on the front page and you can edit its information at any time.

For More information on Google Wave Developer Blog: Share Your Work in the Wave Samples Gallery

What is Article Submission?

2009-06-11T23:50:00.000-07:00

What is Article Submission

Article Submission is a powerful method of gaining quality one-way incoming links to the client’s site and has become standard in website search engine optimization strategies.

Every good webmaster knows the power of original, unique content. Getting the unique content distributed online so that the client’s website and links can be seen by a greater audience is vital. After submitting the unique article to an online directory of articles that is relevant to the client’s particular website niche, this article gets read and picked up by many other webmasters and sometimes even offline publications.

Article Submission is the way to promote client’s website and link that produces real results almost immediately. We provide the client with full reports to ensure that the client stays on top of the link campaign.

Article Submission is a white-hat, ethical technique used by webmasters to gain new one way links and help promote their website or specific link URLs. The technique has many different forms but typically involves some sort of promotional content that encourages others to publish the link as a ‘biography box’ or ‘author’s link’ on their own websites and publications.

Why should the client go for article submission?

• Powerful method of getting quality ONE-WAY incoming links to the client’s site. An easy way to build links at cheap prices.

• Search engines love links from content-rich pages.

• Helps to build the client’s site as an authority site.

• If the client is consistent in submitting the articles, it ensures a steady flow of quality backlinks to the client’s site - this is what Google loves.

• It will be the most successful marketing strategy in 2006 according to many internet marketers.

• Nearly every professional search engine marketer considers article submission as one of the main part in their link building process.

Important Points to be borne in mind while submitting articles:

1. Make sure to properly check the guidelines of various article directories - some directories will strip out HTML and some don't. Make sure you take proper care of that in order to obtain maximum links with good anchor texts.

2. Don't use the same article(s) that you submit to article directories ON your website as that may trigger duplicate filters of search engines. If you want to, atleast tweak your article a bit.

3. Don't make too many links to your website in your article - as the chances of your article being approved decreases. As a rule of thumb, get one link in 'Article Body' and two links in 'Author Bio' - this works well for most of the article directories.

4. Find as many article directories as possible that are related to the content on the client’s site. Google this.

5. Make sure to submit your article in only RELEVANT article directories and it should be submitted in the correct category.

6. Consistency is the key. It is a fact that as more and more articles are added to the article directories, your article will go lower in the listings, but if you constantly and consistently submit new articles, then you will continue to reap the benefits.

What is Social Bookmarking

2009-06-11T23:46:00.000-07:00

What is Social Bookmarking

Social bookmarking is an activity performed over a computer network that allows users to save and categorize (see folksonomy ) a personal collection of bookmarks and share them with others. Users may also take bookmarks saved by others and add them to their own collection, as well as to subscribe to the lists of others. - A personal knowledge management tool.

Other than web page bookmarks, services specialized to a specific subject or format - feeds, books, videos, music, shopping items, map locations, wineries, etc. - can be found. Social bookmarking is also part of Social News Sites like Reddit.

In a social bookmarking system, users store lists of Internet resources that they find useful. These lists are either accessible to the public or a specific network, and other people with similar interests can view the links by category, tags, or even randomly. Some allow for privacy on a per-bookmark basis.

They also categorize their resources by the use of informally assigned, user-defined keywords or tags (see folksonomy). Most social bookmarking services allow users to search for bookmarks which are associated with given "tags", and rank the resources by the number of users which have bookmarked them.

Many social bookmarking services also have implemented algorithms to draw inferences from the tag keywords that are assigned to resources by examining the clustering of particular keywords, and the relation of keywords to one another.

Its increasing popularity and competition have extended the services to offer more than just sharing bookmarks, such as rating, commenting, the ability to import and export, add notes, reviews, email links, automatic notification, feed subscription, web annotation, create groups and social networks.

Advantages

This system has several advantages over traditional automated resource location and classification software, such as search engine spiders. All tag-based classification of Internet resources (such as web sites) is done by human beings, who understand the content of the resource, as opposed to software which algorithmically attempts to determine the meaning of a resource. This provides for semantically classified tags, which are hard to find with contemporary search engines.

Additionally, as people bookmark resources that they find useful, resources that are of more use are bookmarked by more users. Thus, such a system will "rank" a resource based on its perceived utility. This is arguably a more useful metric for end users than other systems which rank resources based on the number of external links pointing to it.

Disadvantages

There are drawbacks to such tag-based systems as well: no standard set of keywords (also known as controlled vocabulary), no standard for the structure of such tags (e.g. singular vs. plural, capitalization, etc.), mistagging due to spelling errors, tags that can have more than one meaning, unclear tags due to synonym/antonym confusion, highly unorthodox and "personalized" tag schemas from some users, and no mechanism for users to indicate hierarchical relationships between tags (e.g. a site might be labeled as both cheese and cheddar, with no mechanism that might indicate that cheddar is a refinement or sub-class of cheese).

Social bookmarking can also be susceptible to corruption and collusion. Due to its popularity some users have started considering it as a tool to use along with Search engine optimization to make their website visible.

The more a web page is submitted and tagged, the more chances it has of being found. Spammers have started bookmarking multiple times the same web page and/or each page of their web site using a lot of popular tags, hence obliging the developers to constantly adjust their security system to overcome abuses.

What is Press Release (Manually)

2009-06-11T23:42:00.000-07:00

What is Press Release

Press Releases is a tool for creating an image, generating leads and piquing the media's interest in what you are doing, i.e. your product or service. An effective press release tells a riveting story with a precise media angle, while at the same time covering the necessary components of: who, what, when, where, why and how.

An effective press release should also have a title that encompasses the main facts and message of the release. Press Release title and summary are the client’s "elevator pitch," and they are the tools in capturing a consumer or media outlet’s initial attention. They get the client’s press release read!

When the client is preparing a Press Release, should ask the following questions:

1. How does this news impact my specific industry?

2. What does our company bring to the table that makes us unique and fills a gap in the market?

3. Who is our targeted audience for this news? Who do we want to hear our news?

4. Who is our wide or more peripheral market for this news?

5. Where and/or who does our company's primary revenue come from?

6. Which publications, news programs, Internet sites, radio or TV talk shows reach our target market?

Making notes based on the above questions will give the client a clearer idea of how to structure the press release to have a relevant news angle or angles.

Although it sounds elementary, editors and reporters say that one of the biggest mistakes people make in their press releases is leaving out the five Ws.

1. Who the news is about?

2. What is the news that you are announcing?

3. When will it go into effect or take place?

4. Where can people find the goods, service, event, product, etc.?

5. Why your product/service/event/new development is relevant at this time?

6. How you are doing it or how it is being executed?

Another common mistake that media professionals cite are press releases that are way too long. A press release is not a book report. You do not need fillers or repetitive writing to bulk it up with a lot of length. Too much length is a time hindrance and tends to cause the reader to lose interest and become bored. The standard press release is approximately 400 words and is the length of one page, and no more. One notable exception is when you are distributing a press release along with a media invite or some sort of invitation to an event.

Obviously you need enough text to introduce your organization, the purpose for the event and the details of the event itself. Even in this case, you should be mindful of the length and ask yourself what facts are needed to get all of the information to the receiving party and what text is superfluous.

Another good tool is making sure that your press release does not stay "stationary," but rather that it has movement and versatility, kind of like a good haircut ;-). What I mean by that is… keeping your basic press release template but adjusting the release depending on your audience. As you distribute the press release, you can add, subtract or stress certain points that you think that particular recipient will respond to. This also goes back to determining your target market versus your wide market.

For example, your company's product or service might fall into several news categories. For the sake of argument, let's say the target market is: products for kids. However, your product or service might also fall into the categories of: niche products, innovative inventions, fun soft news items, and great Christmas/Chanukah gift ideas. Yes, you can sometimes get that much mileage out of one product or press release. So angle your news wisely depending on who you are pitching.

Finally, in this day and age we must consider a concept called "keyword" or "search engine optimization" when composing a press release. The Internet has completely changed the way people search for news. The right keywords can triple or quadruple your estimated traffic to your press release.

What is pinging

2009-06-11T23:39:00.000-07:00

What is pinging? A 'Ping' is a basic Internet program that lets you verify that a particular Internet address exists and can accept requests. The verb ping means the act of using the ping utility or command. Pinging in the blog world means different, but still similar. There are certain services that scan blog regularly for updates and publish the recently updated blogs (for an example). So once you've updated your blog, you should let such a service know that you have your blog has peen updated. For this, you send a PING to the service. Most of the blog software has the ability to ping on their own. But pinging a dozen such services could be time consuming. A blog ping is just a piece of text, in simple words. It'll contain your blog name and the url. It is usually prepared in the XML format. The servers that accept ping have special programs for accepting and processing these 'XML pings'.

What is RSS FEED

2009-06-11T23:38:00.000-07:00

RSS is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts.

Users of RSS content use programs called feed 'readers' or 'aggregators': the user 'subscribes' to a feed by supplying to their reader a link to the feed; the reader can then check the user's subscribed feeds to see if any of those feeds have new content since the last time it checked, and if so, retrieve that content and present it to the user.

The initials "RSS" are variously used to refer to the following standards:

Really Simple Syndication (RSS 2.0)

Rich Site Summary (RSS 0.91, RSS 1.0)

RDF Site Summary (RSS 0.9 and 1.0)

Really Simple Syndication (RSS) is a lightweight XML format designed for sharing headlines and other Web content. Think of it as a distributable "What's New" for your site. RSS is a method of distributing links to content in your web site that you'd like others to use. In other words, it's a mechanism to "syndicate" your content.

To understand syndication, consider the "real world" situation where artist Scott Adams draws a daily Dilbert cartoon. The cartoon is made available to any newspaper that cares to run it, in exchange for a fee -- and 2,000 papers in 65 countries do so.

Unlike Scott Adams, syndication of web content via RSS is unlikely to make you rich. However, it can be an easy way to draw attention to your material, bringing you some traffic and perhaps a little net fame, depending on how good your information is.

What Is RSS?

How does RSS syndication work? Say you publish a new web page about a particular topic. You want others interested in that topic to know about it. By listing the page as an "item" in your RSS file, you can have the page appear in front of those who read information using RSS readers or "news aggregators" (explained more in my sidebar article, RSS: Your Gateway To News & Blog Content). RSS also allows people to easily add links to your content within their own web pages. Bloggers are a huge core audience that especially does this.

What does RSS stand for? There's a can of worms. RSS as introduced by Netscape in 1999 then later abandoned in 2001 stood for "Rich Site Summary." Another version of RSS pioneered by UserLand Software stands for "Really Simple Syndication." In yet another version, RSS stands for "RDF Site Summary."

History buffs might be interested that there's been some rivalry over who invented RSS. This is why we have both different names and indeed different "flavors" or versions of RSS. Mark Pilgrim's written an excellent article, What Is RSS, that charts the different versions with recommendations on which to use. I'll also revisit the version choice you'll need to make. But first, let's look more closely at some basics of what goes into any RSS file.

Directory Submission

2009-03-23T21:45:00.000-07:00

Methodology for Directory Submission Process

Step 1: Open the URL Sheet

Open the Directory Submission URL sheet, which contains the list of URL’s where in you can choose the links for directory submission.

Step 2: Open the clients Link in a new web browser.

Once you have opened the client’s link in a new web browser, analyze the website to understand the kind of business the client performs, so that you can categorize it accordingly. For example, in the website http://www.breiterstrom.com, this site is into “Marketing Services” or “Marketing”.

Step 3: Open the first link from the URL list that is not “paid” nor “reciprocal required”.

Once you have opened the first link, check if the category that is “Marketing Services” or “Marketing” that can be matched on the website. In case of the first URL, there is no possible match. Now check in the URL list for the next available URL, i.e. not paid nor reciprocal required - http://www.abigdir.com. Now open this URL.

Step 4: Now match the Category of the Client in the Directory URL.

The clients Category is “Marketing Services” or “Marketing”. You would find this under the “Business” tab as shown in the image below. Click on “Business”.

Once you have opened the Business tab, the next closest match to Marketing Services is “Business Marketing”. Thus click on Business Marketing as shown in the image.

The webpage below opens.

Now click on the Submit Link tab as shown in the image.

Followings points that need to be kept in mind:

Regular Links should be Free
Regular Links with Reciprocal need not be considered.

Capture the following information as follows:

Title: In order to capture the title right click on the client’s webpage http://www.breiterstrom.com as shown in the image below. Select the option “View Source”

On clicking View Source, a Notepad file opens up which has the website www.breiterstrom.com mentioned as the file name.

The Title in this case would be, “Marketing Services, SEO Services, Lead Generation, Web Design and Development”

URL: Enter the clients website as the URL, i.e. http://www.breiterstrom.com

Description: Enter the description as shown in the image below. The Description in this case would be “Marketing Services: Is your current marketing message bringing your organization more business than you can deal with? Contact Breiter Strom today.”

Your Name: Enter the Clients Name, or as per the instruction specified by the client.

Email: Enter the email as per the client instructions; else create an email for the client.

Category: Enter the category as Business marketing.

Points to Note:

For each URL of the Client, the maximum number of Directory Submissions that can be done in a day is 30.
Maintain an accurate list of the Directory Submissions done, so that there is no overlap or repetitions.

What is Directory Submission?

Directories listings give you a real boost in the search engine page rankings and have become an important part of any website optimization strategy. This becomes even more important for those sites that use a high level of Flash, images or graphics and so have little page content for the search engines to index. A great way to get good one-way links is with directory Submission service.

Introduction

When your website is ready you can submit it to search engines and directories. However, submission is not the end of the optimizations, design, and marketing process. Individual web pave effectiveness must be monitored as well.

Directory Submission

Visibility is the key to online branding. One key way to boost your company's visibility is by getting listed on all prominent Internet directories. Directories listings also benefit your site's search engine rankings. However, submission to these directories is not accomplished through a simple mouse click. Prominent online directories are edited and populated manually, meaning that the pages you submit must pass a discriminating eye before it is selected.

When submitting to directories, there is not magic formula. All directories are unique, generally having different categories and different rules for submission. Directory submission can quite be time consuming because each submission must be tailored for a specific directory. Some directories permit 15-word descriptions, some permit 30 words, and some permit up to 200 words. There-fore, when submitting your site to the most popular directories, always keep their unique characteristics in mind.

Planning a Directory submission Campaign

Before submitting your site to the directories, create a log file to keep track of your submissions. Directories keep records of all submission and can verify this information very quickly.

In this log file, keep records of the following information:

ü Name of the directory

ü Name of the person submitting the web site

ü Email address of the person submitting the web site

ü URL submitted

ü Date(s) submission

ü Categories selected

ü Web site title

ü Web site description

ü Any additional information entered in a Comments field

ü Relevant contract information of the company and organization, including physical address, telephone number, and fax numbers

ü If using a paid submission process, a copy of the receipt and the tracking or order number

Directories generally rank web sites by category, title, and site description. In other words, if your title, description, and category contain keywords that people are typing into search queries, your site might appear at the top of directory results. Therefore, and effective directory submission campaign involves keyword research and copywriting.

How many of you truly and honestly spend hours researching the most appropriate directory categories and writing the best descriptions so that both the directories and your site can benefit? Does your site really have unique content or does it contain the same content that all the other sites contain? Web site owners tend to write the descriptions that benefit them most.

If you plan on using the directories as part of your online marketing plan, try not to think solely about your web site. Try to imagine how a directory might benefit from your information. That is what directory editors are thinking about when they evaluate your submission. Directories do not benefit from keyword-stuffed titles and descriptions. They benefit from sites with unique, quality content placed in the appropriate categories. Thus, help directory editors reach their goals. Build a good web site and do your research before you submit.

Selecting the Best Category

One of the biggest mistakes web site owners make during directory submission is not doing the necessary research on each directory.

To select the most appropriate category for your web site, type your selected keywords in each directory's search box, and study the results. Remember the 20 to 30 word keyword list you came up with in Part 2, "How to Build Better Web Pages?" These are the words that your should be entering in the directory search Boxes.

Let' look at the fictional TranquiliTeas sits. From our keyword list, we know that we must perform a search in each directory using the following keywords:

Organic Teas Organic Tea Oolong Tea

Green Tea Organic Oolong Tea Organic Green Tea

Herbal Green Tea Organic Tea Recipes Herbal Teas

Tea Recipes Herbal Tea Recipes Black Tea

Decaffeinated Tea Decaffeinated Teas Loose Leaf Teas

Whole Leaf Teas Tea Accessories Chinese Teas

English Teas Indian Black Tea Tea Sets

Porcelain Tea Sets Gourmet Teas

You might want to begin with the most generic search term, such as word "tea." When you begin with a generic search term, categories might appear at the top of the search results. In all likelihood, your site belongs in one of the categories that appear at the top of the search results.

Blog Commenting without Spamming

2009-03-23T21:22:00.000-07:00

What is Blog Commenting?

A blog is a personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world. Your blog is whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules. In simple terms, a blog is a web site, where you write stuff on an ongoing basis. New stuff shows up at the top, so your visitors can read what's new. Then they comment on it or link to it or email you.

A blog gives you your own voice on the web. It's a place to collect and share things that you find interesting— whether it's your political commentary, a personal diary, or links to web sites you want to remember. Many people use a blog just to organize their own thoughts, while others command influential, worldwide audiences of thousands. Professional and amateur journalists use blogs to publish breaking news, while personal journalers reveal inner thoughts.

The blogging experience is about not only putting your thoughts on the web, but hearing back from and connecting with other like-minded folks. Most blogs are primarily textual although some focus on photographs (photoblog), sketchblog, videos (vlog), or audio (pod casting), and are part of a wider network of social media.

The term "blog" is derived from "Web log." "Blog" can also be used as a verb, meaning to maintain or add content to a blog. The term blog is commonly accredited to the web-journal pioneer Travis Petler. He coined the term on his personal blog in early September of 1997 while studying at Brown University. His use of the word spread to other college campuses where other web logs were present.

"Blogs are instant publishing"

Blogging is the activity of publishing a weblog. Weblog or blog for short is frequently updated website where your articles or content are published in a chronological order with a date and time stamp associated with that particular entry.

Blogs are greatly influenced how people communicate with the internet and the web, how ideas are socialized through alternative means to main media outlets, how search engines are indexing content and how businesses and marketers are reaching current customers and new prospects. This is just a short list of how blogs are changing the way we communicate on the web.

Why is blogging so important now?

Blogging is significant because of its power to communicate and socialize ideas quickly. Blogs are citizen media tools that represent your markets. These markets are forming communities of discourse around products, services and markets. Your markets content real-time conversations through active content, ideas and opinions and opinions are viral and consumers are exercising control through choice and voice.

They are choosing what messages to receive and the voicing or evangelizing their ideas and opinions using blogs. Blogs accelerate the speed of communication; provide authoritative and quality content, and foundation for highly influential online social markets.

The blogging benefits for businesses is increase and accelerated exposure for your message, the opportunity to drive reputation and greater value into your niche markets much quicker and the ability to direct traffic and clicks to the messages that mean the most to your business.

SEO Success Steps To Follow

2009-03-23T02:13:00.001-07:00

SEO Success Steps To Follow

Keyword Research

STEP 1 Choose basic keywords
STEP 2 Expand your keywords list

Domain Name Registration

STEP 3 Choose your domain extension
STEP 4 Brainstorm your domain name
STEP 5 Check the availability of potential domain names
STEP 6 Register your domain name
Getting Your Site Indexed Before You Launch It
STEP 7 Choose a host
STEP 8 Create a "Coming soon" web page
STEP 9 Get some external links to your website

Website Structure
STEP 10 Website structure

File Structure
STEP 11 URL
STEP 12 CSS and JavaScript

Page Optimization
STEP 13 Title tags
STEP 14 Meta tags
STEP 15 Headers and headlines
STEP 16 Navigation links
STEP 17 Content
STEP 18 Graphics
STEP 19 Internal links
STEP 20 External links
STEP 21 HTML and CSS code validation
STEP 22 Check spelling
STEP 23 Bookmarking
STEP 24 Tell-A-Friend

After Your Launch Your Website
STEP 25 Statistics
STEP 26 Google Webmaster Tools
STEP 27 WWW
STEP 28 HTML Sitemap
STEP 29 XML Sitemap
STEP 30 ROR Sitemap
STEP 31 Robots.txt
STEP 32 RRS feeds
STEP 33 Translate your site
STEP 34 404 page
STEP 35 "Thank You" Pages
STEP 36 Favicon
STEP 37 Email signature
STEP 38 Blog features

Website Audit
STEP 39 Quick checking
STEP 40 Main pages
STEP 41 Analyze your meta tags
STEP 42 Analyze your content
STEP 43 Keyword density
STEP 44 Google Page Rank
STEP 45 Monitor your search engine position
STEP 46 Link popularity
STEP 47 Bounce Rate
STEP 48 Pages Index
STEP 49 Know your competitors
STEP 50 Widgets & gadgets

Promote Your Site
STEP 51 Register your website in main search engines
STEP 52 Free Submission Services
STEP 53 Regional Search Engines
STEP 54 Blog and RSS directories
STEP 55 Backlinks rules
STEP 56 Submit your site to directories
STEP 57 Local promotion
STEP 58 Links from your other websites
STEP 59 Links from your friends' websites
STEP 60 Link exchange
STEP 61 Blog and Forum Comments
STEP 62 Submit Articles, Reviews and Press Releases
STEP 63 Products
STEP 64 Video content
STEP 65 Classifieds
STEP 66 Social bookmarking
STEP 67 Answers
STEP 68 Use your competitors
STEP 69 Use keywords
STEP 70 Google services
STEP 71 News groups
STEP 72 Newsletters & Mailing Lists
STEP 73 Use emails
STEP 74 Free stuff
STEP 75 Off-line advertising

Maintain Your Site Promotion
STEP 76 Check & Analyze
STEP 77 Search engines resubmit
STEP 78 Keywords tune-up
STEP 79 Website update
STEP 80 Classifieds ads update
STEP 81 New back links
STEP 82 New newsletter
STEP 83 Set new goals

Advanced Web Ranking 6.3

2009-03-10T03:30:00.000-07:00

ADVANCED WEB RANKING

Advanced Web Ranking is able to query over 1600 search engines and quickly find out if you're moving up or down in the rankings, or if your site is listed at all. It will track the progress of your rankings over time and display that information in an easy to read and understand graphical and tabular reports. It can help you check not just the position of your website but the position of your competitors' web sites as well.

Advanced Web Ranking has the ability to generate and email reports after an update was finished. Couple that with the Scheduled Updates ability and you will be able to turn on your computer in the morning and find reports on your websites ranks waiting for you in your Inbox. Various types of reports (Current Rank, Top Sites, Web Site, etc.) can be created in any of the formats Advanced Web Ranking supports (PDF, HTML, Excel, XML or Text). Then they can be emailed to any of the addresses you pick from the Address Book, or saved to a folder where you can access them over the Internet.

Using Advanced Web Ranking, We can track

· Current Rank
· Keyword Rank up to 1000
· Search Engine Ranks in 1629
· Top 100 Competitor Sites
· Overview of Keywords
· Visibility in Search Engines ( Graph )
· General Information of the site

Scheduled Updates
Get the work done even while you're away from your computer.

Automatic search engine updates
we are constantly monitoring search engines to provide accurate and uninterrupted service to our clients.

Printable Reports
Create reports that can be printed, exported, sent by email to your clients and uploaded to your website automatically via FTP.

Personalized Reports
Personalize your reports and transform them into true high quality and representative products of your company.

Email Reports
Send reports to your customers automatically without even lifting a hand.

Export Reports
Export the generated ranking reports in any of the following formats: HTML, PDF, Excel (XLS), XML, TXT and CSV.

Upload by FTP
Automatically upload your clients' reports to your website through a FTP server.
Multiple Updates
Avoid the time consuming task of manually updating each of your projects. Schedule updates for multiple projects at the same time.
Project Management
Stop searching through hundreds of projects. Get your projects organized and see important information about all your existing projects.
User Profiles
Manage multiple users with ease. Get authentication, rights management, audit and custom profiles for each user.
Triggers
Get a special report sent to your email address when your website can't be found in the search engines.
Custom Filters
Refine the output of the reports and get only the results you are interested in. Define complex filters that are more advanced that the predefined ones.
Export rank data
Use the data gathered from search engines with your in-house tools for custom reporting.
Google Page Rank
See the Google Page Rank and the Alexa Rank for all the websites displayed in a report.
Proxy per project
Get the same search results your customers see in their part of the world by assigning a proxy server to each project.
Scheduled Backups
Schedule periodical backups for your projects, in order to avoid accidents that could lead to data losses and your customers' discontent.
Multiple API keys
Avoid the 1000 requests limitation by using more than one Google or Yahoo API key. When the limit is reached, the next key is used automatically.
Address Book
Keep your clients organized. Sending reports automatically by email is now an easy task.

Ethical Seach Engine Optimization

2009-02-13T04:53:00.000-08:00

Search Engine Optimisation is carried out to gain higher rankings for a website. To do this, the site’s existing pages are modified so that they match search engine’s ranking algorithm. SEO is a time intensive and a long term procedure and takes time in delivering concrete results.

Ethical search engine optimization is following SEO practices that are acceptable to the search engines. Unethical practices include creating link farms, building doorway or cloaking pages, purchasing links, using multiple domains with similar content, and using automated software to trick the search engines. These unethical practices produce contrary results and harm the website in the long run.

When SEO is carried out while working with the search engines and by abiding by the search engine rules, these practices are termed as ethical SEO practices. Semantic SEO is also one of the ethical SEO techniques that are recognized by the search engines.

Semantic based Search Engine Optimization or Latent Semantic Indexing is a technique where first the content is carefully analyzed to sort out a list of keywords that are used for SEO purposes instead of focusing on a single keyword. This is done to ensure the relevancy of the content when it is displayed in the browser. As all the major search engines recognize semantic SEO, it helps to rank the website naturally in the search engines. It is a safer technique to use and much preferred than the Spam techniques, which can get your website penalized.

If you are serious about online marketing of your site, products and services in World Wide Web then Search engine optimization is a must. Search Logic is a SEO company in UK, offering search engine optimization in UK. The SEO services include activities such as Keyword research, Competition Analysis, Optimisation of the website content, Meta Tags and other html tags creation, Sub domain creation, creating additional website content relevant to the chosen keywords, and link building.

Continue Reading

Improve Search Engine Placement

2009-02-11T05:23:00.000-08:00

Are you intent on achieving higher placement, rankings and readership for your website? If so, here are a few proven SEO fundamentals known for achieving optimal search engine placement.

The strategies covered in this article are excellent for improving search engine positioning as well as promoting recognition of your content, which develops trust rank and authority over time. Examples of this marketing tactic are prevalent in industries ranging from fortune 500 companies, non profit organizations, and social media networks as well as small businesses and individual blogs. Regardless of market or niche, the results are consistent top 10 placement and VIP status in search engines.

So, what is this closely guarded Seo secret that supercedes page rank? It is Website Trust & Authority, so let’s take a look at how to earn it for your website and all subsequent pages published from your URL.

How to create Trust Rank and Website Authority for improving search engine placement for your Niche

One well known secret amongst industry experts is developing relevant content using exact match broad search terms and surrounding it with contextual (more specific) links and useful resources. For example, if you build a website based on this strategy (like Wikipedia’s 1.9 million articles in the US for example) search engine algorithms associate your website as an authority since you are creating relevance for the various communities that comprise the web. The reward for such a contribution is hub status otherwise noted as pure search engine visibility. This is essentially because the prime directive of search engines is to provide users with the most relevant results that correspond to their query, essentially giving them what they want and when they want it (without the clutter).

Websites are evaluated with scrutiny from a wide array of criteria from search engine algorithms, their primary method to assess your site is through the use of spiders to collect snapshots of your content. It is the spider (otherwise known as a user agent, or web bot) that gathers data from all crawlable pages to assess if websites are providing valuable content, or fail to deliver relevance beyond their own self serving motives (we are the best, biggest, leading, professional, keyword, keyword, in our city, state, planet,etc.).

In which case, sites containing such generic terms rarely appeal to the Google bot, Slurp or other user agents that scour the web looking for truly UNIQUE content to assign authority and elevate in the algorithm. If you give the spiders what they want, they will return more frequently to glean your pages and assign rankings for your new pages as well as revive older pages you may have long since forgotten. Page rank is by the page, so essentially to increase your potential return on investment, each page of your website can target high volume key words with laser like precision if optimized properly.

One example of website authority, is when you see two web pages returned in a search query from the same website. This is a by-product of authority, multiple pages in your site that have the ability to rank independently equal a higher probability for conversion. This type of search engine placement occurs (multiple listings) when one or more of your keywords are common denominators on several pages.

It is important to vary the context of the keywords and not to group them too close together in your body copy. There are two reasons for this, (1) you could set off spam filters in the algorithm and impact your rankings in a negative fashion through penalties and (2) keywords grouped too closely rank are considered one keyword and only rank well if someone were searching for them the way they appear in the group. A keyword density of 3-5% for the total number of words on your page is sufficient of roughly one keyword per sentence, with no more than 3 per paragraph. Writing in this fashion will keep you well within the appropriate keyword density for achieving higher rankings as well as score points with the humans that read your posts.

When developing new content for your website, try surrounding your keywords with adjectives or qualifiers to augment their contextual impact (affordable, professional, best, etc.). This also provides excellent long-tail search results (unintentional optimization for your pages) when prospects are using longer queries in search engines to find related content. You should optimize EACH PAGE on your site for specific keywords (in order to broaden your net of catch phrases or keywords) for the web.

Elements known to create website authority and trust rank in search engines are:

1. Relevant Content

2. Consistent Updates to Your Pages

3. Deep Linking from Authoritative Sources

Relevant Content

Relevant content can be classified by factors such as it’s usefulness, the vocabulary used to convey the message or conclusion or the resources it references. In addition content that is easy to read, copy that compels the reader to take action or piques their interest will typically garner a larger audience in the blog or social networking community for example, which translates to the ability to monetize your site with sponsored advertising programs, banners, etc.

Continue Reading at SEO Placement

How To Geocode An Address & Optimize Location Pages

2009-02-11T05:21:00.000-08:00

Local businesses often display maps of their locations on their sites, but not a lot has been said about how to best create those pages for good usability and search engine optimization. This article will describe how to geocode addresses, use them to create dynamic maps for a local website while simultaneously optimizing those map/location pages.

Many small-to-medium local businesses will set up a page on their site with a map that shows where their shop is located. Typically, these pages will be called “Locations” or “Contact Us”, and most of them will consist of a brief bit of text for the address, a few written directions, and a static map image. Some have thoughtfully provided a hyperlink over to one of the top mapping services to enable users to get specific driving directions or to pan and zoom the maps.

Now, how great would it be if all of these locations pages were set up with dynamic maps, allowing potential customers to easily interact with the maps while on the SMB site?

For the sake of good usability, there’s really no reason not to include a dynamic map on your site! Google Maps has provided a free API to enable webmasters to take and use their maps.

Although the Google Maps API is pretty easy to use, many do-it-yourself webmasters may find the instructions and steps involved to be daunting. So, I’m providing some easy steps below to enable one to place a Google Map with a simple location marker on a webpage.

Doodle 4 Google

2009-02-05T02:55:00.000-08:00

Google announced their second annual Doodle 4 Google contest in the U.S. Google doodles are the special "dressed-up" logos Google run on their homepage for holidays and other events, and Doodle 4 Google is an opportunity for one child to have his/her artwork displayed on their homepage as a doodle for hundreds of millions of people to see. This year's theme is "What I Wish for the World," as they really want to tap into not only children creativity but also what children want their future to look like.

Read more at: http://googleblog.blogspot.com/2009/02/doodle-4-google-tell-us-what-you-wish.html

New Style for Gmail

2009-02-03T20:15:00.000-08:00

Gmail changing their Skins & Buttons

From the past several months we have seen G mail changing their skins and themes. now they have changed mail box buttons. what it indicates is G mail is improving in every aspect to attract more new visitors as well as customers, as yahoo is already is big player in mails. Google is already started dominating the others though it was not much bigger. Google started several updates in their G mail for more powerfulness.

Getting Listed in Google NEWS

2009-01-23T01:30:00.000-08:00

Do you know how to get listed in Google News and the criteria??

By appearing in Google News will result serious SEO benefits. If a website is prominently listed in Google News, other websites and bloggers will link to that news article as a citation. So getting our website included in Google News must be part of your SEO strategy.

To get recognized by Google News, our site should meet some of the below criteria.

1) Original Content: Simply reproducing news from other websites will not work. We need to have original content on your website.

2) Multiple Authors: Simple blogs with good content will not get included in Google News. This is because Google News wants multiple authors to “qualify” a website as a news source.

3) Organizational Structure: Google News includes articles only from sources that could be considered organizations; generally characterized by multiple writers and editors, the availability of organizational information, and accessible contact information. Hence, reviewing a website should give evidence of an organization.

This may seem like a very difficult task but below are 10 tips that should help us before submitting our site to Google News.

1)Website Template: Website should look like a news source. Need to avoid any template that remotely resembles a blog. The design of home page is important and should clearly mention which industry your website covers.

2)Content Management System: Your website Content Management System (CMS) should be geared to handle news-type content. CMS should have a URL rewrite engine so that it generates flat-search engine friendly URLs — those with keywords, rather than something like “www.website.com/article.asp?=123.?456.” This not only will help in crawling, but also in Google News ranking. Avoid a CMS that generates more than two variables in the URL as it can create crawling problems.

3)Article URL: Each article URL should be unique and contain a unique number consisting of at least three digits. The Google News crawler cannot index an article with this URL: http://www.website.com/news01.html. It can, however, crawl an article with this URL: http://www.website.com/news001.html. Google News cannot crawl an article URL with four digits, which resembles a year (http://www.website.com/news2008.html).

4) About Us and Contact Pages: Make these pages prominent on website and one click away from the home page. A “Contact” page should have your organization’s name and contact information. We should also have a URL that is a directory of contributors and provide names of all your authors and editors, preferably with their email addresses. Try to give more information about your company and what it does in the “About Us” page.

5) Article Format: Each article format should include a title, author name, publication date and time (optional) and a minimum of 250-300 words in the article body.

6) Article Title: Set the " title " on the tag on the HTML page to the title of the article.The title should be displayed prominently above the text of the article, such as between h1 tags. Avoid hyperlinks in the title. Title length should be 2-22 words. However, try to avoid very long or very short titles. If you are covering some big publicly-listed companies, include their name in the title. This will help your article appear if anyone is tracking those companies, either in Google News or through their email alert service.

7) Number of Articles: Chances are, a website with 10 total articles applying to be included in Google News will be rejected outright — it doesn’t give the impression of authority or heavy activity. Therefore, I recommend that you have at least 100 articles before we even think of completing the application form.

8) Article Frequency: Try to add at least three new articles every day. The more new articles you add the better, because once an article loses its “News” value, it will stop getting visitors from Google News.

9) Images and Video: A picture is worth a thousand words. Having a few images will make your news site stand out. And the same goes with videos. However, articles that are solely images and/or videos will not be included in Google News.

10) Advertising: Avoid too little or over-the-top advertising. Too little means your website does not attract enough visitors, whereas too much advertising might make one question of our motive in getting our website listed with Google News.

Once we have covered these 10 points, we will apply for Google News inclusion. We will be asked to provide our site location information (City, State/Province, Country) and contact information URL and a URL that lists a directory of contributors. We can also select what topic(s) your site covers on this page. The Google News team will then respond to your request, generally within a few days to a week’s time.

Article written By Jaydeep

Google Testing “Preferred Sites” Option In Search Preferences

2009-01-23T01:10:00.000-08:00

Google is running an experiment named Preferred Sites. Users who are in this experiment will be able to add a list of sites in their search preferences page as their “preferred sites”.

Google will use that information to show those sites in a higher ranking order in the Google results for that user.

Google PR Fluctuations in January 2009

2009-01-23T00:16:00.001-08:00

2009 January Mont is little hard for most of the webmasters as their web sites page rank is dropped to a great extent like page rank 4 to Page Rank2. Matt Cutt in his blog informed about the Page Rank fluctuations. Matt Cutt says"Page Rank scores are fluctuating due to the canonicalization updates Google is pushing through".

SEO Updates for this Week

2009-01-21T22:59:00.000-08:00

Global SEO Updates

Google Indexing flash files

Google Indexing Flash Files in the form text files
Ranking Flash websites for the keywords that are in the flash files.
While flash files containing images only are not indexed and ranked

Google Knol : A Unit of Knowledge

Knol project is a platform for sharing information, with multiple cues that help you evaluate the quality and veracity of information
Authors of the knols can take credit for their writing, provide credentials, and elicit reviews and comments about a topic or website.
Users can provide feedback, comments, and related information.
Knols are indexed by the big search engines, of course. And well-written knols become popular the same as regular web pages

Conduit.com

Create your own Powerful Community Toolbar.
Create the desired components in your toolbar
Link Button
Button with Menu
Separator
Label
RSS Reader
News Ticker
Podcast

Example: http://pblkumar.ourtoolbar.com

World Top Sites Comming Togather Soon

2009-01-18T21:46:00.001-08:00

World top sites like Google, Yahoo, Live, MSN, My Space, Face Book, Tagged, StumbleUpon, Twitter, Digg, Del.icio.us, Propeller, Ebay, Amazon, Apple, Wal-Mart, Target, Dell and mpore sites Going to Comming togather at one place.

Yes, We are all going to browse world Top sites at one place with out going to each and every site one by one, and we can browse top social bookmarking as well as social networking sites on your own profile. In seconds of time we can move from one site another.

All this is going to be possible with the one site "TEMPTOS"

In Temptos we can browse the top sites and we can browse all the sites at a single window, with out opening multiple windows or tabs, and we can stay active in each and every site for long time.

So start browsing at temptos.com and make your browsing more easy and faster.

Temptos.com

Satyam Chairman Ramalinga Raju has resigned

2009-01-07T00:34:00.000-08:00

Satyam Computers Founder and Chairman Ramalinga Raju has resigned from the Board. Raju has put in his papers and is waiting for the Board's decision.

Satyam has been in news lately because of the Maytas deal. The resignation comes with shocking revelations from the Raju himself.

Confessing to fraud, Raju has written a letter to the board giving details of how the balance sheet has inflated cash balances of Rs 5040 crore and accrued interest of Rs 376 crore is non-existent. Rs 1230 crore was arranged to Satyam and is not reflected in the books.

"I am now prepared to subject myself to the laws of the land and face consequences thereof", the letter said.

Raju has suggested Ram Maynampati as the interim CEO

Securities and Exchange Board of India (SEBI) says that the letter has important implications for the markets and investigation is required to find out who else is involved in this fraud.

It further added that similar disclosures should be made for the US regulators also. Meanwhile the Satyam board members are unaware of the financial situation.

Analysts are of the view that Raju's resignation would not make much of a difference to investors. They further said that the responsibility lies on the whole Board as it was an unanimous decision where this Board is in no place to decide on the issue.

Shares of Satyam plunged over sixty per cent following these reports.

Google Toolbar PR Updated - December 31 2008

2008-12-31T00:46:00.000-08:00

I have seen couple of my sites PR has changed, as making every one prediction true, Google update their PR of sites. and i have seen many people saying their site gain/lost Page rank on this morning.

As a winner i was on the gainer as well as loser side today, why because my one of the old site got PR jump from Page rank 3 to 4, and one of my newest site down from Page rank 3 to 2.

So, its time for every body to check your site Page rank. for checking page rank, you can use pr checker and many SEO tools as well as the standard Google toolbar.

More over Matt Cutt confirmed the page rank update too on his twitter.

Keep upon checking your blogs as well as site PR, as Google not yet confirmed the update. and as every body knowledge Google update their PR on September it was three months later on December again.

Apple Introducing the new 15 inch Mac Book Pro

2008-12-30T02:23:00.000-08:00

This Mac Book Pro have the

Precision aluminum unibody enclosure.

From one solid piece of aluminum comes a MacBook Pro that’s thin and light, beautifully streamlined, and durable.

Ultrathin 15-inch LED-backlit display.

Seamless glass and instant full screen brightness make everything you see flat-out spectacular. Including the display

High-performance NVIDIA graphics.

The GeForce 9600M GT delivers faster discrete graphics performance to high-end 3D games and pro applications.

All-new, smooth glass Multi-Touch trackpad.

It’s redesigned with even more room for even more gestures. Now the entire glass trackpad is also the button, so it’s clickable everywhere.

Read More Details

Google Microsoft Apple sued over preview icons

2008-12-28T20:53:00.000-08:00

A small Indiana company has sued tech heavyweights Microsoft, Apple, and Google, claiming that it holds the patent on a common file preview feature used by browsers and operating systems to show users small snapshots of the files before they are opened.

Cygnus Systems sued the three companies on Wednesday saying that they infringed on its patent with products such as Windows Vista, Internet Explorer 8 and Google Chrome, which allow users to view preview images of documents on the computer. Mac OS X, the iPhone and Safari also infringe, the company said in court filings. Apple uses this technology in its Finder and Cover Flow Mac OS X features, the filings state.

While Cygnus has sued three very high profile companies, there may not be the only vendors in Cygnus's sites. "They were a logical starting place for us," said Matt McAndrews, a partner with the Niro, Scavone, Haller & Niro, law firm, which is representing Cygnus. "We've identified many other potentially infringing products that we're investigating," he added.

Cygnus's owner and president Gregory Swartz developed the technology laid out in the patent while working on IT consulting projects, McAndrews said. The company is looking for "a reasonable royalty" as well as a court injunction preventing further infringement, he said.

The lawsuit was filed in federal court in Arizona, where Swartz resides, McAndrews said. Read More at PCWORLD

SEO - Tips to Rank

2008-12-25T21:27:00.000-08:00

Document flux
Document flux is actually nothing else than the frequency with which new content to a website is added and old content is removed.
Over time, search engines can the age of a specific site compare with the average age of all pages on the site, and they assign a value that has an impact on the search engine ranking.

Theme Relevance of incoming links
Links pointing to your website from a website with the same primary subject or subjects have a greater impact on your search engine ranking, because the links are considered more valuable than links from a non-theme related website..

Primary topic of the website
The theme of the site expressed in a particular word or word combination's and then translated into a set of synonyms, plurals and conjugations. The primary topic is derived from the extent to which certain words or word combination appear on the site.

Global SEO Updates

2008-12-25T21:23:00.000-08:00

* Google Rankings are much affected with “Title Tags”.
* We need to have our keyword at the very first 100 words of our content.
* Google is going to have User based Ranking Results in 2009.

User based rankings are done according to IP Search history on the IP. Google will store the search history from your IP. Based on this results will be displayed. For Example: Keyword “JAVA” is meant to list either Java programming technology related results or the Beans related results, it depends on your IP, Search history related to the IP.

Keyword analysis – Word tracker – Google Trends

2008-12-11T23:08:00.000-08:00

In SEO, Keyword analysis is the first and most powerful task which will decide your SEO campaign success. So we need a lot more concentration on keyword analysis. The traditional keyword analysis which is like having keyword list from keyword analysis tools like word tracker, overture, keyword discovery and obtaining their competition from different search engines and choosing keywords based on searches and competition and KEI does not works well, as they will result the same keywords list as your competitor got it.

Which keywords you have to choose.

Being a SEO, we choose mostly less competitive and high searched keyword we will prefer, and it will work for a few only. But there are several other keywords which are not listed by any keyword analysis tools which will bring you a good traffic, for top level keywords the searches might varies as it depends on various factors and competition which will not allow to reach top rank with out spending a lot of years.

Google Trends – Keyword analysis:

Beginners on online market cannot compete with experts in online markets for the top level domains, but they can compete if they concentrate on trends,

Ranking for “shoes” is long run process where you need a lot of time.

Ranking for “womens summer shoes” is short run process, you can achieve ranking in 3 months.

Using Google trends we can find many keywords where we can easily can get some business for beginners. And the user possibility of searching of top level domains is far away. As 30% of search done with top level keyword as the remaining was based on key phrases, and other seasonal keywords.

Before finalizing the keywords list go through the Google trends and check how your keyword trend is going, now word tracker have a tool which will help you in knowing keyword trends. You can check this at the following word tracker site: http://freekeywords.wordtracker.com/gtrends/

Yahoo -24dotcom - Future Search Engine

2008-11-27T01:40:00.000-08:00

Yahoo and 24.com

Any one seen this 24.com, it was absolutely similar to yahoo.com.

The similarities on both of them are Search on the yahoo and 24.com, The tabs on middle top with entertainment, sports, movies, Featured News, Featured top stories. 24.com has covered most of the category wise news similar to yahoo. And the look and fell is almost similar to yahoo. The most exiting part is they have similar look as yahoo mail, weather and etc..

The search results as usually similar to all search engines. so may be they have eye on becoming future search engine for the world, as now they are limited to SA.

Top Blogging Sites List

2008-11-27T01:29:00.000-08:00

For the entire new baby's here i am presenting a list of sites where you can blog, share photos, share videos. You can blog more and can share thoughts with more people.

http://www.Blogger.com
http://www.Wordpress.com
http://www.createblog.com/blog/
http://www.sosblog.com/
http://www.thoughts.com/
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typepad.com
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http://www.ugal.com/news/create-a-blog
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http://www.hotfrog.com.my/Products/create-blog
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http://www.mocospace.com/blogs
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http://www.bahraichblogs.com/

GEO SEO:

2008-11-26T01:23:00.000-08:00

GEO SEO:

The Concept of GEO SEO is not an older one. Many experts doing many experiments in GEO SEO had given an idea about targeting sites to a particular Geographic Location.

What is GEO SEO?

Targeting SEO for all countries does not work well all the time. Some time our clients (sites) may have products/services which are used for particular region.

How to start a GEO SEO:

We can create Meta tags related to geo.

meta name="zipcode" content="*****"
meta name="city" content="****"
meta name="state" content="****"
meta name="country" content="***********"

Geographic metatags don't work with the big 4 search engines, and I don't really expect that to change in the near future.

ccLinks (Country Context Links) are incoming backlinks (IBL's) that the search engine in question considers to be relevant for a particular country.

the best way to make sure that a website is geolocated for a specific area is to make sure it has a ccTLD (Country Code Top Level Domain) for that location.

The next best practice is to get links from the geo based sites. Like .co.uk, co.in, .ca. if you brought more number of links from sites which are related one single country, then search engines will point your site as it is related particular country. For example your site is having more number of links from .ca domain then search engines will identify your sites is related to Canada.

GEO - SEO

SEO- Sitemap

2008-11-24T02:20:00.000-08:00

Sitemap - SEO

Graphical representation of site architecture is known as a sitemap.

We have two kinds of Sitemap’s, One is Visitor oriented Sitemap( HTML Sitemap), another is Search Engine Oriented Sitemap(XML).

A site map is not only good for getting search engine spiders to follow your page links and easily crawl your entire site, it's a useful tool for your visitors because it helps them find the content page they're looking for. It may also help them click into pages they might have otherwise overlooked.

Sitemap are more useful if your site have:

* Has dynamic content
* Has pages with a lot of flash or AJAX
* Is new and doesn’t have many links
* Has a lot of archived pages that are not linked well, or not at all

Basic HTML Sitemap looks like:

Ø Home

o Catogery1
+ Sub Catogery1
# Sub Sub Page1
# Sub Sub Page2
+ Sub Catogery2
+ Sub Catogery3
o Catogery2
+ Sub Catogery1
# Sub Sub Page1
# Sub Sub Page2
+ Sub Catogery2
o Catogery3
+ Sub Catogery1
+ Sub Catogery2
+ Sub Catogery3
# Sub Sub Page1
# Sub Sub Page2
# Sub Sub Page3

SEO - Robots - Robots_txt file

2008-11-24T00:10:00.000-08:00

Robots. Txt:

This is a very familiar word for SEO Guys, but people care very less about these robots.

What might be these robots?

For a site it is required to get indexed by search engines, with out getting indexed in search engines, it is useless to have SEO.

How one site will get indexed by search engines, the simple answer is by robots,Every search engine will have their own robots to crawl the sites,

Like Google Robots: Googlebot

Yahoo Robots: Slurp

MSN Robots: MSNbot

AltaVista: Scooter, Mercator

Syntax for Robots.txt;

User-agent:*

Disallow:

User-agent: *
The asterisk (*) or wildcard represents a special value and means any robot.

Disallow:
The Disallow: line without a / (forward slash) tells the robots that they can index the entire site.

The Disallow: line without the trailing slash (/) tells all robots to index everything. If you have a line that looks like this:

User-agent:*

Disallow: / means disallow robots to crawl the site

To exclude all robots from the server:

User-agent: *
Disallow: /

To exclude all robots from parts of a server:

User-agent: *
Disallow: /datasecured/
Disallow: /images-blah/
Disallow: /images-used/

To exclude a single robot from the server:

User-agent: Named Bot
Disallow: /

To exclude a single robot from parts of a server:

User-agent: Named Bot
Disallow: /datasecured/
Disallow: /images-blaha/
Disallow: /images-used/

Google Launches Search-based Keyword Tool

2008-11-20T20:42:00.000-08:00

Google Search-based Keyword Tool

Google newly launched a search based keyword tool, Which gives a brighter ideas about

Based on actual Google search queries
Matched to specific pages of your website with your ad and search share
New to your Adwords account (typically excluding keywords matching those already in your account)

The Search-based Keyword Tool generates keyword and landing page ideas highly relevant and specific to your website. In doing so, the tool helps you identify additional advertising opportunities that aren't currently being used in your AdWords ad campaigns.

Based on your URLs, the Search-based Keyword Tool displays a list of relevant user queries that have occurred on Google.com (and on other Google search properties, such as google.co.uk) with some frequency over the past year; these suggestions can be found under the Keywords tab, in the New keywords related to (site) section. In the Keywords related to your search section, you can see a broad list of keyword ideas that are also relevant, but aren't necessarily based on your site.

The keywords are also organized by category. Click any category to expand and view its subcategories. If applicable, you'll also see the keywords organized by brand names.

http://google.com/sktool/

HOW TO WRITE A INTERESTING BLOG PART -1

2008-11-18T21:58:00.000-08:00

Posting in your blog is really a matter of style. You do not have to become Truman Capote to be a good blogger. There are a few things that you should do from an SEO standpoint no matter what your style is.

Here is how to write a good blog post and get the search engines promoting you for free.

Did you know that as your blog becomes an authority blog you can find yourself on page one of Google in a few hours or days. To become an authority blog just takes a little time and effort on your part.

It all starts with how you structure the words on the page.

1. Your title

You want your title to contain long tail keyword phrases that directly relate to the theme of your article. The theme of the article should be relevant to the theme of your blog. Use a good keyword research tool and find 3-5 word phrases. Then type them in the title as close to the first word as possible. You may go so far as to title the article with the keyword phrase only.

2. The body

In the first paragraph type your keyword phrase as close to the front as possible. Bold it to really drive home what this article is about. Bold it again in the closing paragraph as some search engines spider from the bottom up.

Make your article interesting. Do not just go recycle other people's articles. Put a little thought into what you are saying. You can avoid Google's duplicate content penalty by only adding fresh content to your blog post.

3. Hyperlink another keyword phrase to a previous blog post or even your home page to do some internal linking. This will drive traffic to other sections of your site. You may want to hyperlink to a sales page of something you sell as well.

4. Tag your post( Example tags : Shoes )

Use words that a search engine would see as relevant to what you posted about. Use your primary keyword here for sure.

5. Ping your post then social bookmark

Get your articles online to blog directories via pinging your post. WordPress blogs can be set up with a list to ping automatically. If not them use something like Ping-O-Matic to quickly ping your post.

MAKING YOUR BLOG INTERSTING

2008-11-18T21:55:00.000-08:00

Every blog is created differently. Many are classy and express a person's individuality. It is usually most interesting to read blogs that are more like that. People who take the time to express themselves always offer something new or offer a new way in which to view something you might already know. It is not so much about how well a person can write grammatically as it is how well a person can capture and maintain the interest of readers through showing a personal passion for a topic. If you have a subject about which you are passionate, you may be the perfect person to create your own successful blog.

While using search engine optimization to help potential readers find your blog is important, it is equally important that you make your blog readable once they arrive at your site. How can you ensure that your blog will be successful? Consider the following tips.

First of all, find your niche. Most people have an area in which they are extremely knowledgeable, if not experts. Choose something that you are both knowledgeable of and interested in. This will help you to stay focused and current with your postings.

Next, take the time to let your readers know who you are. This does not mean you need to post all of your personal information, but you need to let readers know where you are coming from in your writing. A memorable name alone is not enough to maintain a solid readership. Instead you must prove yourself as a reliable source.

After you have decided what your blog topic will and how to introduce yourself to the blog-reading world, you need to determine what style you will use. Are you going to use your blog as a board for story-telling? Do you want to establish yourself as a serious writer seeking to educate readers on a particular topic? Or do you want a fresh place to state your personal views in a casual daily forum? Few people are able to mix more than one style of blog. If readers like your blog written in a certain way, they expect to see a similarly posted entry the next time they visit.

In deciding the style of your blog, you also need to really focus on saying something that is valuable. Sure, you could post a daily blog that was no more than an account of everything you did on that day. But how many readers want to come back to a blog like that? To make readers interested in what you have to say, you have to say something important or take a fresh approach to an old story. Make your posting worth something to someone.

After you start your blog, take care to write regularly. Many new blogs are started every single day, but few make it after a few weeks. This can happen because writers were not ready for the responsibility of having a blog and did not prepare adequately for it. If you plan to make your blog a long term thing, you need to write regularly. While it is best to write something daily, you can alternate or do two or three days a week. Remember that you need to show readers that you offer new content often and also help your blog to show up in search engine rankings as well.

Finally, use links to your advantage. There is nothing wrong with including a link to another person's webpage or a story if it adds relevance and reliability to your posting. This helps your readers to actually gain a greater trust in you. Also link back to your own previous postings if they relate to your current topic. Finally, include your link in all email signatures and forum signatures where applicable.

Tips for Blogger

2008-11-13T03:02:00.000-08:00

We have to use our one of keyword into posts title to have the most SEO effect (example: if blog is related to foot ball: title should carry football ).

We need to use your keyword in the very first sentence of the post and either use the bold, italic, or underline feature

Please USE Tags at all times. Use our main keyword (keyword1) as a tag first and then some variations. Ideally we need to have 5-10 tags.

Use hyperlinks to other pages in your blog and site that are related to the topic then use the keyword to hyperlink to them. It will carry more weight for SEO optimization purposes.

Images need to be tagged (ALT) with the keyword to have the highest possible effect for SEO. We have to use images in your blog posts since a picture often speaks a thousand words and by tagging it the right way

New SEO Tips

2008-11-11T00:14:00.000-08:00

I have been posting a few topics from now onwards. I am gathering some new stuff hope it will help for all brand new SEO Guys

Keyword Cannibalization:

Keyword Cannibalization is excessive usage of same keyword on many pages which confused search engines, to find which page to rank for the key phrase (since all pages look same).

Many ecommerce sites suffer from Keyword Cannibalization which result in poor search engine rankings of the pages.

Title Should be Small:

Here are 3 Reasons why you should keep your titles small -

1. 1 Key phrase - 1 page will make sure search engines understand what your page is about.

2. Small titles don’t dilute the value of keywords for example, the page with title “key phrase 1″ will rank above “”key phrase 1″ | “key phrase 2″ | “key phrase 3″”

3. Stop words don’t help much - Using the, a, an, and, of etc don’t help much in rankings and using them too much will only reduce the value of the title’s main key phrase.

Reciprocals Links - Bring you high rankings.

2008-08-11T10:35:00.000-07:00

Reciprocal Links

Many articles and many experts’ opinion is that reciprocal links are very less useful in SEO. It might be right for some extent. In my SEO strategies I used to do maximum reciprocal links with industry top sites.

What ever the result,(at 5% of links I got from good top sites.) it was good for me. People believe that PR of sites is shared by other linked sites in the page. It was true for some extents.

Even though why am continuing with reciprocals. Doing reciprocals is not at all a bad idea. It always helps your site to grow more.

The way we are choosing reciprocals is the most important. It is always to get reciprocals. Don’t drop any offer that comes your way. U might loose a vote for your site probably 10 visitors.

What happens if we choose to do reciprocals with top 100 sites? Might we get few links? There all the matters don’t end.

Check these:

Why search engines might probably consider you as a good resource of good sites and helps you in rankings.

Will you get few hits from the link partners?

Will your link backs with your information and your URL might get ranking bring a traffic.

And one more is you might be probable giving a link and removing a link (if not approved) Assume that you a given a link and your resources are cached after that you removed the link. In the next cache it won’t find the link again, why don’t search engine think that it is a paid link, and penalize the site by degrading….

Update of PR and Back links in July 2008.

2008-07-27T21:30:00.000-07:00

Update of PR and Back links in July 2008.

The update might be a trash PR of all my sites which are on live from past year are decreased by a number 1. My new domain which was live from last 2 months PR increased by no where to 2. Another one which is in line from last 6 months got 0 to 1.

And pretty, I got back links from 2 sites where in one of them I don’t even put a link to my site. I am sure there is another update will be there in few days again. And I have been in link building from the past month for 2 of my sites, but don’t see any back links. May be back link update was carried in July originally, and now they are showing it virtually.

Might this update is based on visitors to your site and PR and back Links, the proportion is low visitors and high back links and high PR gives you a degraded result.

And Low PR, Low Back Links and high Visitors gives you a good result. Google might be counting the visitor part in their rankings and updates. The time spends by each visitor and the page views and the site content, how much unique that is….

Finally in my opinion it is visitors and unique content and time spend on site, low part of combination PR and Back Links are playing the role.

Ways to Increase Link Density

2008-07-10T23:48:00.001-07:00

In today's race to the top of the Google SERP's (Search Engine Result Pages), there are a number of factors that can help you achieve those coveted spots. While certain techniques may weigh better than others based on your industry and level of competition, there is no questioning the power of links.

There are several methods, some common and some yet to be discovered, you can try out to help boost your link density and search rankings. While it would be near impossible to go into great detail on all methods (that would require a book) below I have outlined some of the more common techniques a web site owner can use to increase their site's popularity.

1. Reciprocal Links
Reciprocal links used to be a huge asset and played a significant role. Today, fewer sites are employing this technique as it is thought by many to have no role in the eyes of Google. This is simply not true. While the overall value of reciprocal links has declined over the years, they can and will still help your rankings if done correctly.

The key with reciprocal links is very simple - relevance. If you trade links only with highly relevant sites, you will get value from this. There are some things to watch out for: ensure that the links returning to you are spider friendly, that they reside on pages with as few links as possible, and are contextualized, meaning the content on the page, and preferably the site as a whole, is related to the content of your link and site.

If you contact a relevant site to request a link exchange, keep the email personal to help grab the attention of the webmaster. Most link exchange emails are spammy automated submissions and are deleted without being read. Write the subject and entire email in such a way as to entice the user to read on, but keep it short. Offer to put their link up first, or even better yet, put it up before you contact them.

2. Purchasing Links
Google has been devaluing links, and in extreme cases, even penalizing sites for selling links, but there is no denying that this technique still works as many sites have skyrocketed to the top of the SERP's through the art of buying links.

Many high profile sites such as major and local newspaper publications sell text links, yet nobody seems to be penalized for it as the publications rank well with high PR and the site they link to ranks well as a result.

If you choose to take the gamble and purchase links back to your site, check out how they are linking back, how relevant they are, and try to get a sense of how their site is treated by Google. If you see other sites that appear to have purchased links from them, check their back links and see if the linking site appears (although it may not be displayed as Google displays very little of this information to the public these days).

It is thought that if penalties will arise from the sale of links, that only the selling site will be penalized. Even if this is the case, Google's policy could change at any moment, so be warned that this could potentially come back to bite you.

3. Industry Contacts
Get in touch with your industry contacts and ask them if they will link to your site. You just never know, and the worst they can say is no. This is usually best requested in person or by phone if it is someone you have a good relationship with. It may include manufacturers or retailers of your products, or various business partners and companies you have a relationship with.

A Social Community for Webmasters!

4. Good Old Fashion Content
Believe it or not it works. If your site is loaded with original, valuable content, you will get some people linking to your site on their own. While you can not base your entire linking strategy around this concept, as it could take forever to get enough links, rest assured knowing that if you build it, some will link.

5. Build a Blog
Everyone and their dog seem to have a blog these days, and for good reason - they work. Blogs help you create a never ending stream of content, and if updated regularly, written well, and interesting, you will find people will link to it. Not only that, others may pick up your blog through your RSS feed - this can result in an increase in both links and site traffic. Be sure to utilize your Digg and other social media accounts within your blog to help gain a little extra attention.

6. Social Media
Promote your site and your blog using various social media tools. When someone "Diggs" or "Stumbles" your article you can not only get a link back to your site from the media platform, but you can also see traffic generated by this. The more people that flag your article, the more traffic you can get, and the higher the value of the link.

Creating company profile pages on platforms such as Squidoo, Facebook, MySpace, and even uploading photos and videos to Flickr and YouTube, can all count as back links to your site, so be sure to utilize these platforms to the fullest extent. Do not use these networks to spam them full of links, but rather to inform. Build unique relevant content and become a member of the community, and you will find your links will work much harder for you.

7. Article Syndication
When you write worthwhile articles, submit them to any known article aggregation websites in your industry or great general portals such as ezinearticles.com. When submitted to the right places you can drive traffic and increase your links. Again, be sure to include a link or two within your article that links back to your site when possible.

8. Press Releases
Press releases are still doing wonders. When your business hits a milestone, releases a new product, or has anything worthy of a press release, issue one through the services of PRWeb. You will get a link back to your site, and you may also get some targeted traffic from those interested when reading your release.

Forget Expensive PPC Advertising - There is an Alternative!

If your press release is of significant news, you may also find bloggers and other writers referencing it and linking to it from their articles, providing even more value. Ensure that with any press release you include deep links back into your site. Links from within the bio are helpful, but those integrated into paragraphs of the release are worth much more.

9. Comments
I know I am going to get a hard time for this one, but if used wisely, it can help. When reading relevant blog posts, if you have something useful, constructive, and worthwhile to say, leave a comment and include your link if they provide the option. A comment like: "nice post" is inappropriate, but if you have something to add or contribute that others will find of interest then go for it. These links can add up, and they do add some value. Don't stuff your comment or name with keywords, keep it natural, and use your real name.

10. Form Posts and Signatures
This is an area where you may be able to grab a few links, but it is also one you need to be careful about as it can backfire. I do NOT recommend going out and wildly posting in random forums and including your link.

Where this area can be useful is if you establish yourself as a solid contributor to a particular forum directly related to your industry. Once you are established, and people know and trust your name, and understand that you are not there as a spammer, then you can consider adding your link to your signature file, and including the odd link in your forum posts when it is fully in context. This will allow you to get the odd relevant, inbound link. Check with the terms of the specific forum though before you start. Some do not allow links of any kind.

11. Testimonials
You see them on many sites offering products or services, and quite often they include a link back to the submitter's website. If you have used a product or service, don't be afraid to write a testimonial for the company. In many cases online businesses will post your testimonial along with a link. The testimonial helps that business instill confidence in their customers, and you get the valuable link back.

12. Directory Submissions
Yes, do still submit your site to the major directories. While DMOZ can be very difficult to get into, once you are there, it is like gold and will play a part in your top rankings. Yahoo directory has a high price $299US, but can also provide you with a valuable inbound link. Consider submitting to the major directories, as well as any industry specific directories. These links add up and will contribute to your site's well being.

13. Link Bait
We have heard this phrase thrown around for a while now, but the technique has worked long before the phrase "link bait" was coined. Why all the hype? Because it works.

Take a look at your web site, your business and your industry. See if you can think of some way to attract people to link to your site. Perhaps sponsor a contest, add an elaborate and unique tool, write a controversial article, provide something useful for free - whatever you do, do it well, and promote the heck out of it, and people will naturally link to you.

A Few General Rules:

Before you actively seek out a link from a specific site do some investigating to ensure that the site is not spamming or using any black hat techniques. If they are, run.

If the link you are seeking is merely for you to try and boost your link density, then also check out how they are linking to other third party sites.

Does the site use the rel=nofollow attribute? Are the pages your link would reside on blocked by the search engines, or do they use the robots Meta nofollow? Are they using other techniques that would not allow a spider to follow them (such as JavaScript, Flash, or frames)? If so, you may want to move on.

And a note on Google PR (Page Rank) - the PR you see on your toolbar is outdated. While it can give you some insight, just because it says 0, doesn't mean it is. Also what has a 0 or 1 today, could be a 4 or 5 tomorrow. Don't use PR as your sole means of deciding if you should obtain a link or not.

Summary

Using any or all of these linking methods will help you to increase your link density. There is power in diversification. Use variations on anchor text and descriptions, use inline text links within articles, and gain links in as many different venues as possible. By being diverse your site will stand the best chance of being around well into the future.

Today, blogs are huge and can be a strong asset, but what would happen if tomorrow Google decided to ban blogs? Highly unlikely, but it could happen, and if it did, would your site survive? By being diverse, your site has the best chance to survive change.

Ways to Increase Link Density

2008-07-10T23:48:00.000-07:00

Link Building

2008-06-19T01:44:00.000-07:00

How to Start link Building

Now the one factor that effects rankings significantly is link build on other pages.

The process what we carry for building links is known to be link building. There are so many techniques in building links. The most used ways for building links is directory submission, and reciprocal linking, and three way linking, one way linking, making blogs with follow attribute.

Why link building

First: for getting sites indexed by search engines.

Second: To increase the Page rank.

Third: Ranking high in the SERP.

People are very much believed the Site PR will increase highly if we have a link on high PR sites. Increase in PR will boost your rankings. It was true for some extent like having link on high PR sites will increase our PR but not ranking in SERP.

Why we need link building

As above stated link building is the best for getting sites indexed in major search engines...

Will have referring traffic, which initial traffic which states that our site is used by visitors.

Back Links for our site which will increase our PR.

People will be able to know about our site from other well known sites.

How to Do Link Building

The best way for link building is one way link building? Normally getting one way links is tough. Though people will build one way links with blogs, articles, press releases, forums.

Reciprocal Link building; the best common method used by most of the link builders or optimizers is searching ion Google with add link, suggest link, and getting reciprocal links. But will get nearly 40 50 links per keyword.

We can the number 50 to 500 even by the simple way, instead of using google.com link searches, use any famous directory to build reciprocal links, make a list of sites in your special category and ask them for a reciprocal link they will definitely respond to you.

One more way is go to any one site where your link was approved see the fellow listed sites, try to contact the sites webmasters for links; this will be most successful for building good no of links.

Always don’t ignore free directories, they will support you more. Don’t go for paid directories. Getting links in high PR is good, but getting too many High PR link make you a Spammer, don’t buy packages that submits to 1000 of directories’ in a short span of time, for getting success will take time, there is no short cut for SEO.

Forums with Do Follow, Signatures

2008-06-17T01:17:00.000-07:00

Hi Friends,

Here i am going to post forums list the might help you for link building, keep the rules in mind start post , please check the rules, terms and condition before posting anything.

Check the following :
When we can start posting
When we can including links in the posts
when we can include signatures with links

Ableton - Audio and musical forums
5Star Affiliate Forum - One of my favorite affiliate marketing forums.
Abestweb - Affiliate Marketing forum for both newbie and experienced affiliates to learn and earn more by sharing information about networks, merchants and best practices
Abundance - Free adverrising forum
Acorn Domains - A growing community of UK Domain Name owners, buyers and sellers.
Admin Zone Forums - Resources for community administator and webmaster.
Adult Webmaster Info - One of the larget “dofollow” adult webmaster forum.
Affiliates4U - UK’s leading affiliate and marketing forums
Blogger Forum - Focused on blogging community, monetizing and promotion of blogs.
BZ Image - SEO Forum - Web Design Help - Webmaster Forum - Web Hosting Talk
Clickbank Success - A “dofollow” forum dedicated to clickbank users.
Code4gold - Free Webmaster Resources, Webmaster Tools and Search Engine Optimization
Comic Book Resources - Discussion about comic books and resources
David Castle - UK SEO & Internet Marketing Forums
DDBoard - Domain name “dofollow” discussion board.
Digitalppoint - Internet marketing and search engine forums
Discuss Names - Another dofollow domain names discussion forum.
DN Forum - Domain name sales, domain name appraisals, domain name discussions
DN Lodge - Domain name and webmasters forums. Dofollow signature advertising.
DN Scoop - Domain and webdevelopers forums.
Domain Name Forums - Domain name discussion, appraisals, buys and sell, and domain marketplace.
Dreamteam Money Forum - Moneymakiing forumsOne of the hottest moneymaking forums offering dofollow forum signature.
Ewealth.com - Internet Marketing and webmaster forum.
Free Ad Forum - Dofollow free advertising forum
Free Advertising Forum - Unlimited ad posting. Content and signatures both dofollow.
Freewebspace - Free webhosting guides and forums.
Geek Village - Large moneymaking “dofollow” forum.
Golden Talk - High Yiled Investment Programs forums.
Googlecommunity - Everything about google
GPT Boycott Forums - Get-paid-to forums and ratings.
Harmony Central - Musicians Community Forums
Hot4s Online Forum - Australia’s cars and motoring forums
Hotsurfs - Focusing on making money out of autosurfing.
HTML Forums - Free webmaster forums and help
HYIPs Talk - High Yiled Investment Programs forums.
IDN Forums - International domain names forums, sales, appraisals, and general discussion.
Im4newbies - Affiliate marketing forum guide for new affiliates.
Internet Marketing for Business - Internet Marketing and SEO Webmaster Forums
IQ 69 - Mainstream Webmasters Forum
Iwebtool - Offers preview of site in signatures. Webmaster tools forum
Money Maker Group - Internet marketing and webmaste forum focusing on HYIPs.
Moneyfanclub - A “dofollow” online moneymaking forum focusing on HYIPs and autosurfs.
Namepros.com - An active community of domain name owners, investors, buyers, and sellers of all kinds
Online Books Club - Book & Reading Discussion
Revenue Source - Affiliate Marketing and SEO forums
Search Engine Forums - Discussion Forum of SEO and Webmaster Related Topics
Search Engine Roundtabe - Search Engine Forums
SEO Chat - Programming and development forum online. Folders for all programming languages.
SEO Guy - Search Engine Optimization Forum. Dofollow signature.
Siteowners - A dofollow webmasters forums
Sitepoint - Webmaster and programming forums
Small Business Forum - A “dofollow” business forum for small entrepreneurs and online moneymakers.
Startups - Business start-up and innovation forums
Talkfreelance.com - Freelance webmasters, webdesign, and seo community
The Free Ad Forum - Largest free advertising forum now has a “dofollow” signature.
The Green Nation - Another “dofollow” HYIP forum.
The V7 - Webmaster Forums
TheHYIPforum - Another “dofollow” forum owned by Talkgold. Best if you are promoting a HYIP site.
TriPHP Webmaster Forums - TriPHP Webmaster Forums is a friendly Community for Webmasters of all experience levels
Warrior Forums - Internet marketing and affiliate “dofollow” forum.
Web Design Forums - The place for webdesigners. A dofollow forum.
Web Developer - Generally about programming and scripting websites with sections on domain names, and other money related topics.
Web Life - A HYIP forum sowned by Talkgold.
Webhosting Canada - Industry Discussion, Webmaster Forum, Web Host Reviews and Deals forums.
Webhosting Talk - Geared towards hosting resellers but has some relevant sections on making money selling hosting and running a website
Webmaster Forums Online - News and Discussion Forums for Webmasters about SEO, Internet Marketing and Advertising, Website Design and Development, Web Hosting and General Topics.
Webmasters Help - Webmaster and seo forum. Lionks on posts are “nofollow” but offer “dofollow” signatures.
Webmaster-talk - Programming, webdesign, seo, and webmaster forums
Webproworld - The world’s forum for ebusiness professionals.
Webtalkforums - Webmaster Forum is a revenue sharing webmaster discussion forum
Work at Home Moms - Moneymaking forum for Moms.
Work-at-Home Moms - Internet marketing message boards for moms.

SEO

New Good SEO Tools - keyword ranking, keyword postions

2008-06-10T23:17:00.000-07:00

Hi,

Its time for searching best SEO tools around the web. as many SEO are uncomfortable with the ranking tools as many of them offers searching up to 200 ranking or 100 ranking listing. i was the first to feel bad when i have to do keyword ranking in major search engines like Google, Yahoo, MSN.

I just found a New tool from SEO Book - which will give us a comprehensive ranking of keywords in search engines. it was associated with Firefox , i t was fantastic tool , that will give ranking report in a very short period and the best advantage is you can check for as many as keywords possible.

Just go through the link you will find the keyword ranking tools - Happy ranking http://tools.seobook.com/firefox/rank-checker/

250 Blogs Comments - back links

2008-06-09T02:18:00.000-07:00

Hi Readers ,

I's very pleasure to say that there are lots of blogs waiting for you comments.

Why should i comment?

there is nothing great to commentators and writers of the bloggers. but equally both are benefited. blogger will get readers and get their business done, and commentators will have benefit for long time, while the bloggers some times longer time some times for less than one minute.

let me explain briefly, blogger will have a short time benefit when a visitor visits the blogs, and have long time benefit when a visitor bookmarks the blog or subscribes for feeds or new letters.

And visitors will have long time benefit when he visit the blogs and comments on the blog with his web page , i .e he will have back link of PR 2 or 3, 4, 5even. which will help site to get good ranking in SERP's and sometimes visits to web pages form comments.

here i am posting a few blogs that allow comments and follow

DaveDragon
DotSauce
FatManUnleashed
GospelRhys
Invesp
OnARidge
FatLadySingz
PixelHeadOnline
DarkSEOProgramming
SparkInternetMarketing
Revellian
DayJobNuker
Logon
JakobDK
Allscm
TriathlonTraining
YourWebsiteProfit
HowToWakeUpEarly
LondonerLife
VandelayDesign
LaughOutLoudDogs
RonaldoCamacho
BillHartzer
FootbagShop
NeoMeme
Marenda
SavingMoney
WomanStartYourBusinessNow
SunlightFlavor
TheBuffaloRiver.com
LifeSnippets.net
JoeBartender
OneMansGoal
MeloVillaReal
Web360
Jakeldaily
TallFreak
BaseballInvestor
TheDarkLightOfLove
LifeInTheRough
Sandossu
TheDailyFuzz
ErikKarey
BothMadAndGenius
ThreeSticks
RobertaFerguson
MarketingASolicitor
FruityOaty
PilotJohn
Mrgtp
RobNeville
NetMonetization
Salatti
LakeTrees
BowerBirdBeads
BloggersJourney
LosingProposition
EndangeredSpaces
SecretsOfUnlimitedProsperity
Amorphism
Health-HundredDayHeadstart
Jenny’sCorner
TheBrokenBow
TheDietDiary
Wealth Health Blog
JadeHat
Nice4Rice
Hem
News Notion
RealityWired.com
BrilliantCheers
Achille
OnTheWebEd
JonLee
ChrisHoyt
JulieAnnBonner
LinkItForMe
RamblingThoughtsBlog
BlogThatOutside
Tobsy
NOWG
CatchAFallingStar
SweetAgring
LayerCake
ErikSvend
PajamaProfessional
MyOpinionsAreImportant
RoadLessTravelled
Foximus
BetShopBoy
5xMom
Derek Semmler
Linguistics Zone
Zr5
SmartWealthyRich
How To Split An Atom
The Alternative Self-Employment Blog
A Politically Incorrect Entrepreneur
CrayonWriter
BlogRaters
TagsKitchen
TradeMacro
Mother’s Home
Brian Pratt
Best Real Income
3DayMom
A Writers Words, An Editors Eye
Aaron Roselo
Advertising for Success
And to Think
Andy Beard
Ang’s Chicken Coop
Are we there yet
Army Mom:New Jersey
Article Writer, The
Ask Jason
Ask Jason Business
Axplay
BenSpark, The
BenSpark 2: Electric Boogaloo
BiggerPockets
BlogAboutMoneyOnline
BloggingTips
Blogocola
Blogozine
BMonaco
BodyFitnessInfo
BrownSista BuyMeBlog
Buzz Queen, The
By the Sea
Cade’s WriteToRight
CampingCoop.org
Life is Colourful
Candid Quips
Charmed and Dangerous
Colloquium
Comedy Plus
Community Building Blog
Curious Cat Science
Confessions of a Housewife
Confessions of an Everyday housewife
CoolAdzine for Marketers
Craftblog
Crafts 4 Dummies
David Dairey
Dont Fear the Truth
DorisGoShopping.com
Down Memory Lanes
Ecomm Tips
EMoneyMarketing
Endangered Spaces
Fibromyalgia Experiment, The
Finding Life\’s Enchantments
Flatwater Tech
Fools Wisdom
FootPrints On the Moon
Fuzzy Future
Jonlee
Jones PC
JOIN - Do Follow Bloggers **
Julies Journal
Just Not Martha
Kansha Shite
Knitting Fiend, The
Last Blogger
LeaveAmerica
Life in the Fast Lane
Life Is Risky
Life Learning Today
Life Of A School Bus Driver, The Life Passion Travel & More
Life through eyes of Krissy
Lifecruiser
LittleAmerica.us
Live Life Organics & Your Health
Magical Rose Garden
Marketing Blagger
Master Cleanse
Midlife Musings
Mom is Nutz
MomReviews.net
Mothering Many
My Credit Group
My Dandelion Patch
My Home Recipe
My Muddled Mind
My Opinion Counts
My Thoughts, Ideas, and Ramblings
Nanashi-Inc.net
New Century Politics
No Average Mom
Odd Planet
On the Horizon
Open Road Biker
Patrick Says v2.0
Paula Mooney
PBriscoe.com
Pegs AZ Life
Pencil Thin
PimpMyPageRank
Pink Poison Store
Pond, The
Ramblings Of An Undisturbed Mind
Randa Clay Design
Raw Vegan Momma
Reasoner, The
Rotten Bananas
Sassy Southerner, The Scribble On The Wall
Scuttlebutt Pipeline
Selena’s Travel and Culture
SelfHynosisProgram
Shopping Flavor
ShowMeHealthBiz
ShowMeMoneyBiz.com
Simple Kind Of Life
Simplify Every Obstacle
Skeets Stuff
Sophistishe.Org | Personal Blog
SQKIKs Simple Tech
Super Blogging
Sun-Flower Family, The
Table for Five
TeaScoop
TechieZone
Teenage Angst Regression
Texas RV Travel blog
Thermal
TimeForBlogging
CRM
Tricia\’s Musings
Utterly Geek
Wanders World
Web Files, The
WebStyle
Whatever I Feel Like
Wild & Crazy Ride
Attorneys
Winding Threads
Wired Kayaker, The
Women Mumbles
Work At Home Mom Revolution
Yoga Blog

Forums to Post - Important for SEO

2008-06-09T01:01:00.000-07:00

Hi SEO Guys , lets work on link building in various forums they will help you a lot , strictly follow the guide lines and do signatures or link posts in the forums other wise you will be banned and lost users/ranking even, take care before posting into forums

SitePoint Forums PR7
Digitalpoint PR6
Harmony-Central Forums PR6
Search Engine Round Table PR6
Submit Express Forums PR6
Start Ups PR6
v7n PR6
Webmaster Talk PR6
Comic Book Resources Forums PR5
Web Design Forum PR5
Marketing Chat PR5
Earners Forum PR4
TriPHP Forums PR4
360 Gamerscore PR4
Acorn Domain Name Forums PR4
Book and Reading Forum PR4
Ableton Forums PR3
The In Place PR3
6Pins PR3
IQ69 PR3
Hot4's Forums PR3
http://iq69.com/forums/
http://www.acorndomains.co.uk (Domaining)
http://www.davidcastle.org/BB/ (SEO and Webmaster)
http://www.marketingchat.org (SEO, Webmaster)
http://www.warriorforum.com/forum/
http://www.code4gold.com/forums/

How to Get 1000 Links in a day

2008-06-05T05:35:00.000-07:00

Off page Optimization have a big importance in these day as Search engines rankings are more depends on the links for a site.

Getting 1000 links in a day is not a big issue, but I might cause a ban on your site for a year or for life time. So don’t try to build more links on a short period, Start link building with reciprocal links first is the best rule to follow. Getting reciprocal link from directories or similar kind of sites is not big task even. So follow the simple steps and have success.

1).Start to work on reciprocal links from directories as well as other sites in similar industry. Go for PR higher sites. Ask them to link back you, before asking them you have to link back first.
Mention that you have a got PR 6, 7, 8 links from few other sites you are also looking forward to more number of good sites for building reliable resources on your site.

2). Try to build links from same industry sites, obviously sites which are in top position in Google or yahoo doesn’t look forward to you, so go for the sites which are ranking on 5^th page 6^th page …., ask them for reciprocal link as it will increase their ranking too in SERP.

3). Now its time to move for related industry sites (like computer sites – software sites) ask them to link for mutual benefit in SERP

4).Start working on social book marking sites like social marker and bookmark your site into the sites. These might help you as one way links

5). Blog about your site, or post a interesting article or issue and link to your site which may work as source for initial traffic.
Most of the link building campaigns doesn’t get results because of no initial traffic; you have to get few visitors for you site, when a link building campaign is going on(Google will think that visitors are there for you and liked you and linked you so your site have value.)

6). Start free directory submission, don’t submit to 1000 of directories in a single day/week. Make sure not more than 25 directories submitted /day continue for a long period as the directory submission is reviewed by humans (it is also considered as traffic, you will get consistent traffic.)

7). Before doing all these you have to arrange your site links in a search engine friendly manner and maintain unique title, Description, content for you inner pages as the inner pages are golden link for your site.

8). While building reciprocal links, blog link or inner page links follow the below, you will get good result.

Linking has less value when you link like this:

Shopping

The biggest shopping mall available in World Wide Web, shopping at site name will save you money on every purchase.

Linking has good value when you link like this:

Shopping: the biggest shopping mall available in World Wide Web, shopping at site name will save you money on every purchase.

The difference between the two is simple and straight i.e. one just a link and the other is link in the content.

9). Commenting on blogs is a good thing , leave comment on blogs after a good understanding of the post other wise you comment wont be approved , don’t submit many comments on different posts of a single blog, they will ban you IP even.

Note: you required initial traffic while you are maintaining a link building campaign.

By
Kumar
Link building

Get visitor Number 1 lack in a day for free

2008-06-03T00:06:00.000-07:00

How to Write a Blog:

Let’s discuss about how to write a Blog.

A Blog is a small size web page that describes about a hot topic or a hot product, and people who cannot a make website by spending money can make a Blog and have a web page of their won. It doesn’t need to invest and even you can make money with blog.

An important thing for writing a blog is a niche, that on what topic we are going to blog or post. Getting deeper into a blog is always favors and rewards more traffic.

Let’s see the example. Getting traffic is a niche topic.

Niche: Getting traffic

After selecting the target niche market, the next and most important thing is title of your blog - post. Using your title you have to get the lots of people attraction. As you see the title of the post: Get 1 lack visitors in a day, everybody wants a huge traffic for free, and wants know how to get the 1lack visitors with in the day.

Title: Get visitor Number 1 lack in a day for free

And now the main body for your blog, you have to describe the visitor of you blog that how he has to get traffic. But don’t be too innocent do not reveal your secret for getting traffic. Let him know few things about the story. You can write about people who got 1 lack visitors per day. And how he achieved, you can write thing about what made you to think about getting traffic like severe competitors or anything else. Let him read all the way spend some time to read on blog which will increase your blog average time per visitor at last you describe the way to get a good number of hits per day, and convince the visitor saying that you will reach the visitor number 1lack on one day.

Note: a blog will be successful if it has two meanings (one before reading another after reading your blog)

By
Kumar
http://professionalseotips.blogspot.com/

Activate the Disabled Ad sense account easily

2008-05-27T02:00:00.000-07:00

Hi friends ,

after a long time research , i found a way to activate your disabled ad sense account, follow the simple steps, and give your thoughts about the invalid clicks to google team, they will definitely help you in this.

While researching similar stories online, I've found a few suggestions on how to restore the disabled account. So I decided to give those suggestions a try. I've posted a appeal:
From: Stas XXXXXXXXXXX
Subject: appeal for pub-XXXXXXXXXXXXXXXXX
Date: Fri, XX Apr 200X 11:39:23 -0700

Hi,

I'd like to appeal the disabling of my account.

- Your name

XXXXXXXXXXXXXXXX

- Your company's name (if applicable)

Not applicable or XXXXXXXXXXXXXXXX

- Your publisher ID number

pub-XXXXXXXXXXXXXXXXXXXXXXXXX

- Your website's URL

http://urlurl.com/

- Date your account was disabled

XX/XX/XXXX

- Your website's audience

Miscelaneous writing, mainly programmers and computer enthusiasts

- The source of your website's content

Articles and links collections that I've created.

- Frequency of content updates

On average weekly.

- The primary sources of your website's traffic

google search engine and other bookmarking services

- The number of people involved with the administration of the site

Just 1 (I).

- Any relevant information that you believe would explain the invalid click activity we detected

I've now read hundreds of stories of people who got banned, most claiming that they think they got banned because of the clicks coming from their IPs. Since you have not stated what was the reason for banning, I'll take a chance and hope that this was indeed the case. I didn't realize that even if I didn't click on the ads on my site, someone else in my office could have done this. Some of the folks per-use my site for finding information. Our network is seen as single IP to the outside world. And no I have never encouraged them to click on any ads. I'm sure though that the surge of links coming on a single day (XXX) wasn't generated by anybody in my office nor me, at least everybody I've asked said they didn't do it (but I could be wrong).

Please help me to prove my innocence - let me know if I can assist with providing you with information, logs or whatever you ask for. As I've mentioned before I'm not interested in the amount of money that was earned via the illegal activity.

Thank you for your consideration.

And a few hours later I was surprised to receive a reply that my appeal was successful:
Date: Fri, XX xx xxxx 17:11:43 -0700
From: "Google AdSense"
To: "XXXXXXXXXXX"
Subject: Re: [#55343692] appeal for pub-XXXXXXXXXXXXXX

Hello XXXXXXXX

Thank you for clarifying your situation. We have reviewed your circumstances and have reinstated your account, effective immediately. Based on the findings of our investigation, we have deducted $XXX.00 from your account. This amount represents the earnings previously credited to your account from invalid clicks. The deduction should occur in your next scheduled payment.

For your reference, we've included some short guidelines to assist you in preventing invalid clicks in the future:
It is against our program policies for website publishers to click on the ads on their own web pages, or to encourage others to do so. In addition, the use of automated techniques to generate clicks, such as robots or scripts, is prohibited.

If you would like to visit the destination of an ad to view its content or to add it to your filter list, you can use the AdSense Preview Tool, available here:

https://www.google.com/support/adsense/bin/topic.py?topic=160

The Google AdSense preview tool is an addition to the right-click menu for Windows Internet Explorer 6.x, allowing you to preview the ads that may show on any web page. Clicks and impressions from the preview tool are not applied to the advertiser's account. You can click through to the target site without worrying about invalid clicks being generated on your account, and without costing the advertiser for your test clicks.

Finally, please be sure to review and remain in compliance with our Terms and Conditions and program policies:

https://www.google.com/adsense/terms
https://www.google.com/adsense/policies
https://www.google.com/support/adsense

If you have any questions, please feel free to respond to this email.

Sincerely,
The Google AdSense Team

As you can see they have deduced those $XXX that were generated during that surge of XXX clicks (versus the normal average of under 10), which is totally fine with me.

Give it a try, hopefully it will work for you too.

Understanding SMO Or Social Media Optimization

2008-05-26T04:04:00.000-07:00

To survive and compete in the marketplace every business should know and use the latest technologies and methods. And the same is valid in the area of promotion and advertising. However a solution has been found to tackle this problem and it is named as SMO.

SMO basically stands for social media optimization. You may have known about SEO but SMO is a new word in the online dictionary. To start with, it's important to understand what are these social media platforms? Sites that are not strictly trade oriented but their actual focus is on social interactivity are said to be social media sites. They indeed help in exchange of thoughts and ideas. Some of the popular and well known social media sites are YouTube, Digg and MySpace.

SEO and SMO are inter-related but remember they are two different terms. SEO provides your website a firm, long term place in the ranking list while SMO helps to boost up small based business by creating a viral buzz. The main motive of SMO is to make your website popular and easy to locate by the custom search engines like Technorati. It can be done in many ways maybe with the use of blogs or podcasts; but remember that your main motive here is to make the website easily linkable.

SMO rules

Here are some important rules that govern the Social Media Optimization:-

Give ability for quick and easy linking.

Put Book-marking and Tagging.

Should have Social Networking.

Let the comments and views to get posted on your lively contents.

Make blog for your website.

Reward the inbound links.

Your website can also get extra traffic from different other channels by the use of SMO strategies. In this way popularity of your website gets increased amongst people. Moreover it will help you understand what's in the trend, actual requirement of your customers, their feedbacks, consequently improving your services.

SMO is a very new method designed to match up with the rapid innovation and advancement in online business. Therefore in order to get more and better publicity use SMO. If you want to be successful in social media optimization then it's important to secure the usernames to be used in emails and sites like hotmail, gmail etc.

How to excel at SMO

Basically there are three important ways in which you can successfully excel at SMO and they are as follows:-

It should contain active and interesting content. Try to write what you actually feel as people love to know about your feelings.

It's very important to know about your target audience and then plan things according to it.

Your content should have the capacity to attract and persuade more people towards the site. An essential factor of SMO is linkage.

Hence, SMO or Social Media Optimization is an effectual tool of promoting a website. Also it is said to be a complete and perfect method of promoting products or services, in the most suitable way. No doubt, there are a number of benefits if you advertise your products or services with SMO.

Keyword Research and Analysis

2008-04-16T03:21:00.000-07:00

Keyword Research & Analysis

3.1 Why Do We Need Keywords

This site gets ZERO search engine traffic

This site gets SOME search engine traffic

This site gets LOTS of search engine traffic

3.2 What is Keyword Research?

Keyword Research can be defined as choosing the words, which describe your product or service as, seen from the viewpoint of your target market is the most important step in the optimization process.

Keyword Research is the process of defining the right mix of keywords, which are most likely to be used by potential customers at search engines and directories.

This Keyword research consists of a variety of inputs, both qualitative and quantitative, both creative and analytical. Keyword Research plays a crucial role in assuring that your prospective customers will find you when they are looking for your specific products and services.

3.3 Advantages of Keyword Research

• Drive traffic to your site by using the words people use when they’re searching

• Write great website copy by incorporating terms that people immediately identify with

• Plan profitable pay-per-click campaigns by building up a broad range of keyword phrases that will capture your market

• Develop great content ideas that directly address your customers’ needs

• Understand your customers’ behavior and concerns by analyzing the words that they use

• Measure the size of a potential online market by the number of searches conducted, and

• Develop new revenue streams by using popular keywords to inspire new product and service ideas

3.4 Keyword Research Tools

http://inventory.overture.com/d/searchinventory/suggestion/

http://www.wordtracker.com/

http://tools.seobook.com/general/keyword/

Overture Keyword Selector Tool

In the scenario in the table, the traffic for the term "men shoes" may be far greater, but the value of more specific terms is greater. A searcher for “Gucci Man Shoes” or “Steve Madden Man Shoes" is more likely to make a purchase decision than one searching for simply a "men's shoes."

Wordtracker - Keyword Services for Professional SEO

Free Trial – Login Page

Click Here to Start the Trial

3.5 Tips for Effective Keyword Research

· Start with a goal in mind

As with all marketing efforts you should have a goal for what you are trying to achieve. Whether it is to increase sales, gain newsletter subscribers, or get new prospect leads, this goal will help to set priorities keyword phrase selection and impact the overall success of your Search Engine Optimization efforts. Take the time to discuss and establish goals and priorities at the start.

· Think like a Prospective Customer

When it comes to search sites, it is the prospective customer who initiates the dialog (query) so it is important that you select keyword phrases that reflect what a prospective customer will enter in at the search site. Users often enter phrases are the legal or proper terms for a product or service, and sometimes the phrases they enter may be totally outside industry jargon. In either case, be sure to select keywords that are naturally intuitive to the customer.

· Brainstorm

Brainstorming is a great way to start generating a list of possible keyword phrases. The brainstorming group should include those with direct customer access (sales reps, customer support representatives, product/content experts, and marketing – don’t forget to review your own log files for additional data). Try to generate as many words as possible and then narrow your list quantitatively using industry tools and qualitatively using your industry knowledge. When you brainstorm, remember to step out of yourself and into the mindset of the prospective customer.

· Check your Content for Keywords

If the Keywords you optimize for are not used within the copy of your site, you will not be able to get rankings for those terms. Once you have established a list of keywords, review your site. Be prepared to add new content to your site that can be optimized to support the new mix of Keywords.

· Goal is Conversions not Traffic

The goal of Search Engine Optimization, and your keyword research, is not to just get traffic, but to get valuable, ‘qualified’ traffic that can lead to actual conversions. You will find the different keyword phrases have a large difference in conversion rates and value for your site. Don’t forget that increased revenues will be the ultimate measure of your success.

· Avoid short, common phrases

Short phrases (1 or 2 words) that are also common phrases can be too general and are not the best to optimize for. Common phrases can lead to a large portion of the traffic that is searching on similar terms but not looking for your product or service. The amount of time and effort needed to gain valuable rankings and traffic for those phrases will also be much greater than the time required for more targeted keyword phrases. Targeted keyword phrases may generate slightly less overall traffic, but with targeted keywords you will achieve ‘qualified’ traffic – leading to increased revenues.

· Keyword Research is an ongoing process

Keyword research is a continuous process. Whatever you do, don’t stop. As your SEO program progresses, examine what words perform best, enhance your keyword list based on what you learn, go back and review old keyword ideas against current data and usage trends, and continue to review your site content for synergy with your keyword list. Ongoing keyword/Keyword research will uncover new keyword phrases, while keeping you abreast of your competition, and shifts in the search site industry.

3.6 Where you must use keyword phrases

• Title tag - The title is particularly important and should include your primary keyword phrase and if possible your secondary phrase

• Description tag - If your description contains the search term people enter, and it is the first text that Googlebot comes across, then you’ve a good chance that Google will display your description in the results

• Headings and subheadings - The tags that are used throughout an article should contain keywords. So a heading of “Our new product range” is poor; “Our new range of vegetarian dog food” is better

• Body copy - The writer should understand what the keyword phrases are and use them in natural language on the page

• Links on the page - The words used in live links tell the search engine what “this page” is about and also what the “linked-to page” is about

• Alt text - For every image, write an alt attribute tag, good for both accessibility and optimization

Additional areas/places

• References at the bottom of the article

• Add a takeaway box

• Link title

• Testimonials from satisfied customers

• Signature box at the end of the article

Reference

http://www.wordtracker.com/keyword-research-guide.pdf

Website Analysis and Competitor Analysis

2008-04-09T03:17:00.000-07:00

Website Analysis & Competitor Analysis

2.1 Competetor Analysis

2.2 Web Analysis Relation with SEO

Search Engine Optimization

The objective of Search Engine Optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site. This page suggests ways to optimize and improve search engine results with ranking and placement advice, information, hints, tips, and clues to improve your search engine keywords relative to existing leaders. After all, better keyword ranking is your real objective.

It is not enough to simply add META tags and do search engine submission of your site to a million search engine indexes and directories. The first placement step in obtaining significant web visitor counts is to seek first-page search engine results. An early step is to build a great content-rich site. One of the last steps is the proper submission of your great site to the search engine or directory. In the middle is a step that is VITAL if you want to obtain front-page results. Most sites skim past this step because it is forgotten or too complex, but without competent Search Engine Optimization you are destined to be search engine fodder. The following FREE tools and advice describes how to design your keywords with Search Engine Optimization and ranking in mind.

There are no Search Engine Optimization secrets -- just ranking and placement methodologies to follow in order to beat your competition in obtaining a high ranking for desired search keywords. SEO training, content and link services are just one small part. This site targets improving search engine rankings by using a "follow the leader" approach to keyword selection and page wording. Once you know what keywords and search engine marketing services (not spam) worked for the "leaders", you can "beat the leader" and do even better! Proper Search Engine Optimization requires that you beat your competition, so knowing the keywords and criterion used by your competition is the most important first step. It will become obvious that good ranking excludes keyword spamming the search engine, and that with the careful selection of your keywords that you will fare well for a little effort. The Bruce Clay website offers help, hints, and tips for improving search engine results via a specific search engine keywords placement methodology.

Search Engine Optimization Overview

What is Search Engine Optimization? Search Engine Optimization (SEO) is the science of search as it relates to marketing on the web. It is mostly technical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. It is not just technical, nor copywriting, nor links, nor just searches engine submission, but an intricate blend of over a hundred variables into the fabric of a website. It is difficult to accomplish without a formal proven methodology and strong proprietary tools. We offer you a tutorial on all of that and more on these pages...

Before you start, you should understand that top 10 rankings with every single major search engine and directory can be obtained, although very few sites can get there and the effort is often beyond reason. Note: URL ranking results change week-to-week due to competition, so maintaining a top ranking requires constant keywords monitoring and information rework. Search Engine Optimization never rests, much like your competition.

"It is not the job of Search Engine Optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the web site so that it becomes an eagle."

The key information on this page includes how to prepare both you and your site for the search engines, choosing the right keywords, how to analyze your competition, what is submission and how is it best accomplished, when to monitor your ranking, instructions for performing an analysis of your site results, complete with tools and aids. This site covers all basic and advanced strategies and the common mistakes to avoid.

2.3 Web Design Guidelines

Designing a Web Site for Success

There are millions of web sites on the Internet today with thousands more being added each day. The competition is fierce and in order to be successful, you must stay one step ahead of the game.

One of the most important aspects of your success is your web site. Your web site is a direct reflection of you and your business. The appearance of your web site is the most important factor in determining your sites value. If your site doesn't look professional or pleasing to the eyes at first glance, its perceived value will be low. The perceived value of your web site will have a great impact on your chance of success or failure.

On the other hand, you may have a great web site, well designed and a quality product or service, but if it takes too long to load, the value will still be perceived as low. Why? Because you’re potential customer will not wait. Ultimately costing you business.

According to two surveys, conducted by Forrester Research and Gartner Group, ecommerce sites are losing $1.1 to $1.3 billion in revenue each year due to customer click-away caused by slow loading web sites.

The main page of your web site should load within 8 seconds or less with a 56K modem. To keep your load time down:

· Avoid using large slow loading graphics

· Avoid using large or too many animated graphics

· Limit the number of banners to no more than two per page

· If you must use Java, use it sparingly

· If you're using Flash, provide your visitors with an alternative link to skip the intro

Another consideration of great importance is the Search Engines. You must specifically design your web site to rank high in the Search Engines. If your site isn't listed within the top thirty search results, your potential customers won't be able to find you. When optimizing your page for the Search Engines, it is essential to include all of the following:

· META Tags

META tags enable the search engines to determine what keywords are relevant to a specific site. They should be placed between the and tags of your HTML.

The META "keywords" tag will contain a listing of your most relevant keywords and keyword phrases that best describe your web site. List your most important keywords first and separate them with a comma.

Example:

o The META "description" tag will contain a descriptive, readable sentence describing your web site. This sentence should contain your most relevant keywords and keyword phrases. Keep in mind, some Search Engines will display this description when your web site is returned in a search query.

Example:

· IMAGE ALT tags
An image alt tag follows your graphic address in your html code. These words will be displayed in place of your graphics through older browsers or when your visitors have their graphics turned off.

Example:

· TITLE Tags
The TITLE tag is the first thing that a user sees when your site is returned by a search query. It should let your potential visitors know exactly what your web site is about and contain your most relevant keywords and keyword phrases. Avoid non-indexing filler words such as, a, an, the, welcome and home page.

Example:
Your site name: Readable site description with keywords and keyword phrases

· TEXT

Another very important part of optimization is your text. Your web page should contain plenty of readable text containing each of your keywords used in different variations.

Web Site Design Guidelines:

(1) Your main page should specifically let your visitors know exactly what you're offering. If your potential customer can't find your product or service, they definitely won't waste a lot of time looking for it. They'll go on to the next site and probably never return. They're visiting your site for a specific purpose. They want something your site offers.

(2) Create a page to display your "Privacy Policy" in regard to the personal information you collect from your visitors such as, email address, Internet Service Provider, etc.. Explain your reasons for collecting the information and let them know how the information will be used.

(3) Create a page about you and/or your company. Include your name, company name, photograph, biography, address, phone number and email contact information.

(4) Display your copyright information at the bottom of each page.

(5) Keep in mind, your visitors may enter your site from pages other than your main, so make sure you include good navigational links on every page. Place your navigation links together at the top, bottom, left or right side of the page. Use tables to neatly align your links and maintain a nicely organized and uniform appearance throughout. Try to keep the number of clicks required to get from your main page to any other page on your site down to four and place your company logo on each page.

(6) Use caution when selecting your background and text colors. Busy backgrounds make text difficult to read and draw the attention away from the text. In addition, always be consistent with your background theme on each page of your site. Keep in mind, colors affect your mood and will have an affect on your visitors as well. Bright colors such as yellow and orange, cause you to become more cheerful or happy, while colors such as blue and purple have a calming effect. Dark colors such as brown and black have a depressing effect. A good rule of thumb is to use colors based upon the type of effect you're trying to achieve.

(7) ALWAYS check and double-check your site for spelling errors and make sure your images and links are all working properly. If you have several errors, this will make your site appear to be unprofessional. If you are designing your site using an HTML editor, use spell check. Proper grammar is also very important.

(8) If you must use frames, use them sparingly. Frames, if not used properly, can make your site look unprofessional. Avoid making your visitors have to scroll from side to side to view your content. This can be very irritating and cause your visitors to leave.

(9) If you must use Java on your site, use it sparingly. Java can be slow and has a tendency to crash browsers.

(10)If you're using pop-up windows to display special offers or ezine subscription information, try to use a JavaScript that utilizes cookies. This way, the window will only be displayed to your visitors the first time they visit your web site.

(11) View your web site through different browsers and screen resolutions so you will see how your visitors will view your site. Visit:

SiteOwner - Check your web pages for HTML validity and browser compatibility.
http://www.siteinspector.com/

NetMechanic - Provides a variety of free services for your web site including; browser compatibility testing, graphic file size reduction, link check, HTML check, load time check, spell check and more.
http://www.netmechanic.com/

(12)Continually add new content to your site. Give your visitors a reason to keep coming back.

Web Design Mistakes to Avoid:

- Animated bullets
- Broken links and graphics
- Busy, distracting backgrounds
- Confusing
- Different backgrounds on each page
- Large fonts
- Large scrolling text across the page
- Large slow loading graphics
- Large Welcome banners
- Multiple banners and buttons
- Multiple colored text
- Multiple use of animated graphics
- Multiple use of different fonts
- No contact information
- No Meta tags
- Over powering music set to AutoPlay
- Over use of Java
- Pages scrolling to oblivion
- Poor browser compatibility
- Poor content
- Poor load time
- Poor navigation
- Poor organization
- Poor overall appearance
- Poor use of frames
- Poor use of mouse over effect
- Poor use of tables
- Pop up messages
- Scrolling text in the status bar
- Spelling/Grammar mistakes
- Text difficult to read
- Too many graphic and/or line dividers
- Too many graphics
- Too much advertising
- Under construction signs

If you've never designed a web page, it would be wise to become familiar with HTML. (Hypertext Markup Language.) A great place to start is NCSA Beginner's Guide to HTML:

http://www.ncsa.uiuc.edu/General/Internet/WWW/HTMLPrimer.html

Take some time to research and plan your web site. Your success depends upon it. The simple, well-designed sites make the sales.

Intro to Search Engine Optimization

2008-04-03T20:46:00.000-07:00

Introduction
Search Engine Optimization

1.1 Basic Introduction to SEO

Search engines are one of the primary ways that Internet users find web sites. That's why a web site with good search engine listings may see a dramatic increase in traffic.

Everyone wants those good listings. Unfortunately, many web sites appear poorly in search engine rankings or may not be listed at all because they fail to consider how search engines work.

In particular, submitting to search engines is only part of the challenge of getting good search engine positioning. It's also important to prepare a web site through "search engine optimization."

Search engine optimization means ensuring that your web pages are accessible to search engines and focused in ways that help improve the chances they will be found.

Search engine optimization (SEO) changes your web pages so search engines can index and rank them better. You do this by modifying the HTML (the code) so search engines can easily navigate the page and identify significant words. You also add content (pages of text) so the search engines have something to index and rank. Thus your target audience will be able to find you when they are researching their interests. The goal is not just to get #1 ranking. The goal is sales. You measure success by showing an increase in leads, conversions, or sales.
Unpaid Links in Google

When a user searches in Google, she sees two types of links: unpaid links and paid links. The unpaid links are the result of Google's search technology. They scan the web and rank the links. The links at the top of the page get the most clicks, so every merchant's question is how to get his link to the top of the search engine. (The paid links, which are paid advertising, are on the right side of the page. This is covered in the chapter on PPC.) This chapter shows you how to improve your web page so they show up higher in the unpaid listings.

At Google, the links on the left are unpaid. These are indexed and ranked by Google's search engine. The paid listings are ads ranked by bids.

Unpaid links are also called natural search results or organic search results. These names are misleading because there's nothing natural about it. Google uses complex rules to evaluate these results and SEO companies put sophisticated efforts into getting the best possible ranking.

Let's go forward and explore first the two major ways search engines get their listings, then see how search engine optimization can especially help with crawler-based search engines.

1.2 How Search Engines Work
The term "search engine" is often used generically to describe both crawler-based search engines and human-powered directories. These two types of search engines gather their listings in radically different ways.
Crawler-Based Search Engines

Crawler-based search engines, such as Google, create their listings automatically. They "crawl" or "spider" the web, then people search through what they have found.

If you change your web pages, crawler-based search engines eventually find these changes, and that can affect how you are listed. Page titles, body copy and other elements all play a role.
Human-Powered Directories

A human-powered directory, such as the Open Directory, depends on humans for its listings. You submit a short description to the directory for your entire site, or editors write one for sites they review. A search looks for matches only in the descriptions submitted.

Changing your web pages has no effect on your listing. Things that are useful for improving a listing with a search engine have nothing to do with improving a listing in a directory. The only exception is that a good site, with good content, might be more likely to get reviewed for free than a poor site.
Hybrid Search Engines Or Mixed Results

In the web's early days, it used to be that a search engine either presented crawler-based results or human-powered listings. Today, it extremely common for both types of results to be presented. Usually, a hybrid search engine will favor one type of listings over another. For example, MSN Search is more likely to present human-powered listings from LookSmart. However, it does also present crawler-based results (as provided by Inktomi), especially for more obscure queries.
The Parts Of A Crawler-Based Search Engine

Crawler-based search engines have three major elements. First is the spider, also called the crawler. The spider visits a web page, reads it, and then follows links to other pages within the site. This is what it means when someone refers to a site being "spidered" or "crawled." The spider returns to the site on a regular basis, such as every month or two, to look for changes.

Everything the spider finds goes into the second part of the search engine, the index. The index, sometimes called the catalog, is like a giant book containing a copy of every web page that the spider finds. If a web page changes, then this book is updated with new information.

Sometimes it can take a while for new pages or changes that the spider finds to be added to the index. Thus, a web page may have been "spidered" but not yet "indexed." Until it is indexed -- added to the index -- it is not available to those searching with the search engine.

Search engine software is the third part of a search engine. This is the program that sifts through the millions of pages recorded in the index to find matches to a search and rank them in order of what it believes is most relevant.
Major Search Engines: The Same, But Different

All crawler-based search engines have the basic parts described above, but there are differences in how these parts are tuned. That is why the same search on different search engines often produces different results. Information on this page has been drawn from the help pages of each search engine, along with knowledge gained from articles, reviews, books, independent research, tips from others and additional information received directly from the various search engines.

Now let's look more about how crawler-based search engine rank the listings that they gather.

1.3 How Search Engines Rank Web Pages

Search for anything using your favorite crawler-based search engine. Nearly instantly, the search engine will sort through the millions of pages it knows about and present you with ones that match your topic. The matches will even be ranked, so that the most relevant ones come first.

Of course, the search engines don't always get it right. Non-relevant pages make it through, and sometimes it may take a little more digging to find what you are looking for. But, by and large, search engines do an amazing job.

As WebCrawler founder Brian Pinkerton puts it, "Imagine walking up to a librarian and saying, 'travel.' They’re going to look at you with a blank face."

OK -- a librarian's not really going to stare at you with a vacant expression. Instead, they're going to ask you questions to better understand what you are looking for.

Unfortunately, search engines don't have the ability to ask a few questions to focus your search, as a librarian can. They also can't rely on judgment and past experience to rank web pages, in the way humans can.

So, how do crawler-based search engines go about determining relevancy, when confronted with hundreds of millions of web pages to sort through? They follow a set of rules, known as an algorithm. Exactly how a particular search engine's algorithm works is a closely-kept trade secret. However, all major search engines follow the general rules below.
Location, Location, Location...and Frequency

One of the the main rules in a ranking algorithm involves the location and frequency of keywords on a web page. Call it the location/frequency method, for short.

Remember the librarian mentioned above? They need to find books to match your request of "travel," so it makes sense that they first look at books with travel in the title. Search engines operate the same way. Pages with the search terms appearing in the HTML title tag are often assumed to be more relevant than others to the topic.

Search engines will also check to see if the search keywords appear near the top of a web page, such as in the headline or in the first few paragraphs of text. They assume that any page relevant to the topic will mention those words right from the beginning.

Frequency is the other major factor in how search engines determine relevancy. A search engine will analyze how often keywords appear in relation to other words in a web page. Those with a higher frequency are often deemed more relevant than other web pages.
Spice in the Recipe

Now it's time to qualify the location/frequency method described above. All the major search engines follow it to some degree, in the same way cooks may follow a standard chili recipe. But cooks like to add their own secret ingredients. In the same way, search engines add spice to the location/frequency method. Nobody does it exactly the same, which is one reason why the same search on different search engines produces different results.

To begin with, some search engines index more web pages than others. Some search engines also index web pages more often than others. The result is that no search engine has the exact same collection of web pages to search through. That naturally produces differences, when comparing their results.

Search engines may also penalize pages or exclude them from the index, if they detect search engine "spamming." An example is when a word is repeated hundreds of times on a page, to increase the frequency and propel the page higher in the listings. Search engines watch for common spamming methods in a variety of ways, including following up on complaints from their users.
Off The Page Factors

Crawler-based search engines have plenty of experience now with webmasters who constantly rewrite their web pages in an attempt to gain better rankings. Some sophisticated webmasters may even go to great lengths to "reverse engineer" the location/frequency systems used by a particular search engine. Because of this, all major search engines now also make use of "off the page" ranking criteria.

Off the page factors are those that a webmasters cannot easily influence. Chief among these is link analysis. By analyzing how pages link to each other, a search engine can both determine what a page is about and whether that page is deemed to be "important" and thus deserving of a ranking boost. In addition, sophisticated techniques are used to screen out attempts by webmasters to build "artificial" links designed to boost their rankings.

Another off the page factor is click through measurement. In short, this means that a search engine may watch what results someone selects for a particular search, then eventually drop high-ranking pages that aren't attracting clicks, while promoting lower-ranking pages that do pull in visitors. As with link analysis, systems are used to compensate for artificial links generated by eager webmasters.

1.4 List of Major Search Engines
Google

http://www.google.com

Voted four times Most Outstanding Search Engine by all Search Engine Optimizers, Google has a well-deserved reputation as the top choice for those searching the web. The crawler-based service provides both comprehensive coverage of the web along with great relevancy. It's highly recommended as a first stop in your hunt for whatever you are looking for.

Google provides the option to find more than web pages, however. Using on the top of the search box on the Google home page, you can easily seek out images from across the web, discussions that are taking place on Usenet newsgroups, locate news information or perform product searching. Using the More link provides access to human-compiled information from the Open Directory, catalog searching and other services.

Google is also known for the wide range of features it offers, such as cached links that let you "resurrect" dead pages or see older versions of recently changed ones. It offers excellent spell checking, easy access to dictionary definitions, integration of stock quotes, street maps, telephone numbers and more. See Google's help page for an entire rundown on some of these features. The Google Toolbar has also won a popular following for the easy access it provides to Google and its features directly from the Internet Explorer browser.

In addition to Google's unpaid editorial results, the company also operates its own advertising programs. The cost-per-click AdWords program places ads on Google as well as some of Google's partners. Similarly, Google is also a provider of unpaid editorial results to some other search engines.

Google was originally a Stanford University project by students Larry Page and Sergey Brin called BackRub. By 1998, the name had been changed to Google, and the project jumped off campus and became the private company Google. It remains privately held today.

Yahoo
http://www.yahoo.com

Launched in 1994, Yahoo is the web's oldest "directory," a place where human editors organize web sites into categories. However, in October 2002, Yahoo made a giant shift to crawler-based listings for its main results. These came from Google until February 2004. Now, Yahoo uses its own search technology.

Overture was formerly called GoTo until late 2001. More about it can be found on the Paid Listings Search Engines page. Overture purchased AllTheWeb in March 2003 and acquired AltaVista in April 2003. Now Yahoo owns these, gained as from its purchase of Overture.

Technology AltaVista and AllTheWeb was combined with that of Inktomi, a crawler-based search engine that grew out UC Berkeley and then launched as its own company in 1996, to make the current Yahoo crawler. Yahoo purchased Inktomi in March 2003.

MSN Search
http://search.msn.com

Formerly one of Search Engine Watch's top choices, MSN Search is definitely one to watch. The service was previously powered by LookSmart results and gained top marks for having its own team of editors that monitored the most popular searches being performed to hand-pick sites believed to be the most relevant. The system worked well.

Ask Jeeves
http://www.askjeeves.com

Ask Jeeves initially gained fame in 1998 and 1999 as being the "natural language" search engine that let you search by asking questions and responded with what seemed to be the right answer to everything.

AllTheWeb
http://www.alltheweb.com

Powered by Yahoo, you may find AllTheWeb a lighter, more customizable and pleasant "pure search" experience than you get at Yahoo itself. The focus is on web search, but news, picture, video, MP3 and FTP search are also offered.

AOL Search
http://aolsearch.aol.com (internal)
http://search.aol.com/(external)

AOL Search provides users with editorial listings that come Google's crawler-based index. Indeed, the same search on Google and AOL Search will come up with very similar matches. So, why would you use AOL Search? Primarily because you are an AOL user. The "internal" version of AOL Search provides links to content only available within the AOL online service. In this way, you can search AOL and the entire web at the same time. The "external" version lacks these links. Why wouldn't you use AOL Search? If you like Google, many of Google's features such as "cached" pages are not offered by AOL Search.

HotBot
http://www.hotbot.com

HotBot provides easy access to the web's three major crawler-based search engines: Yahoo, Google and Teoma. Unlike a meta search engine, it cannot blend the results from all of these crawlers together. Nevertheless, it's a fast, easy way to get different web search "opinions" in one place.

HotBot's "choose a search engine" interface was introduced in December 2002. However, HotBot has a long history as a search brand before this date.

Teoma
http://www.teoma.com

Teoma is a crawler-based search engine owned by Ask Jeeves. It has a smaller index of the web than its rival crawler-competitors Google and Yahoo. However, being large doesn't make much of a difference when it comes to popular queries, and Teoma's won praise for its relevancy since it appeared in 2000. Some people also like its "Refine" feature, which offers suggested topics to explore after you do a search. The "Resources" section of results is also unique, pointing users to page that specifically serve as link resources about various topics. Teoma was purchased by Ask Jeeves in September 2001 and also provides some results to that web site.

AltaVista
http://www.altavista.com

AltaVista opened in December 1995 and for several years was the "Google" of its day, in terms of providing relevant results and having a loyal group of users that loved the service.

Sadly, an attempt to turn AltaVista into a portal site in 1998 saw the company lose track of the importance of search. Over time, relevancy dropped, as did the freshness of AltaVista's listings and the crawler's coverage of the web.

Gigablast
http://www.gigablast.com

Compared to Google, Yahoo or even Teoma, Gigablast has a tiny index of the web. However, the service is constantly gaining new and interesting features.

LookSmart
http://www.looksmart.com

LookSmart is primarily a human-compiled directory of web sites. It gathers its listings in two ways. Commercial sites pay to be listed in its commercial categories, making the service very much like an electronic "Yellow Pages." However, volunteer editors at the LookSmart-owned Zeal directory also catalog sites into non-commercial categories for free. Though Zeal is a separate web site, its listings are integrated into LookSmart's results.

Lycos
http://www.lycos.com

Lycos is one of the oldest search engines on the web, launched in 1994. It ceased crawling the web for its own listings in April 1999 and instead provides access to human-powered results from LookSmart for popular queries and crawler-based results from Yahoo for others.

1.5 Why is Search Engine Optimization (SEO) Important?

The Internet has provided WAYS to revolutionize how we live our daily lives. It has crawled into the different dimensions of human lives- business, communication, information dissemination, personal relationships. People have made a paradigm shift towards using the Internet to aid them in their daily activities.

With this context in mind, many people are continuously struggling to get noticed in the world of the Internet. Websites are growing like mushrooms everywhere, every time. How can one's website get past the millions of other websites and eventually be noticed by its target audience?

Search engine optimization aims to achieve the goal of getting more visitors to a website by helping it get higher rankings in the search engines. This simply means that search engine optimization's goal is to make a website appear on the first pages, if not the first page of a search done through the search engine.

There are two ways to be able to get noticed by search engines. One is through pay-per-click-advertisements. A good example of a pay-per-click system that is employed by search engines is the Google Adwords system. It has created a hype and has given Google around 5 billion dollars in terms of revenue per year. Webmasters can place their bids to be shown when a keyword is searched by a surfer. The highest bidders will get their sites to appear first when the search is being done.

The second way of GETTING high rankings from search engines is through organic searches. Search engines evaluate websites by using what they call "spiders." These programs scan the websites and collects information about them. They then collate the information and pass it on to the search engine. This area is primarily the main arena of search engine optimization. It utilizes a set of methods to be able to get search engines to list the website on high ranks.
Traffic

The main purpose of search engine optimization is to increase the traffic generated by a website. Websites are built to be seen by Internet surfers and search engines can help it achieve this goal. The power of the search engine should not be underestimated. It is one of the building blocks of the foundation of the Internet. A survey showed that 90% of all Internet users employ search engines to aid them in their Internet-related activities. Google, the dominant player in the search engine industry, generates 70% of all search-related Internet activity.

People and Search Engines are alike

Search engines behave like people. They like websites which contain substantive information about a certain topic. The best sites usually appear first in search engines because people like them as well as the search engines.

Search engine optimization does not only generate traffic, it helps maintain the traffic. The behavior of the search engine is indicative to the behavior of the people who visit the website. Search engine optimization leads to the optimization of a webpage or a website. It will lead to a website which is more organized and a website which contains substantive information.

The use of the Search Engine to be able to target one's target audience is one of the most effective Internet marketing strategies. It is not like other on-line marketing techniques (such as email marketing) which can lead to a lot of leakages in terms of targeting the right audience.

Search engines segment the market and connect the right people together. People search for topics which they are interested in and this is the main strength of search engines in connecting markets together.

Cost Effectiveness

One can do search engine optimization under the ASSUMPTION that he knows what he is doing. Search engine optimization is a full-time job and has a very long learning curve. This is why most people would resort to out-sourcing the job to experts who are good at what they do. One should be cautious, however, in hiring a search engine optimization company or consultant. Factors such as pricing and service should carefully be assessed before signing a deal. If done properly, search engine optimization is a very cost effective way of getting more people to know about one's products or to know about a certain issue or event that a website is disseminating.

SEO is very important for websites since it determines the position of the website in comparison with its competitors. It does not only generate traffic from the targeted audience but is also a cost-effective way of optimizing the website.